Rhetorical Analysis †“Why Chinese Mothers Are Superior” Essay

Parenting is always a debatable topic in America. Every person has an opinion on how a child should be raised and disciplined. In Amy Chua’s â€Å"Why Chinese Mothers Are Superior† (an excerpt from Battle Hymn of the Tiger Mother), Chua explains Chinese parenting and how it is effective in her life. She claims that by breaking down a child and pushing them to their full potential, the child will, in turn, be confident and incredibly successful. Through the use of several rhetorical devices, Chua supports, as well as weakens, her claim and expresses a different, controversial way of parenting. An important element in Chua’s argument is her ethos. She is clearly an intellectual individual, given that she is a professor at Yale University. Putting aside her credentials, this essay brings forth a distinct character. From the start, she identifies herself as a tough and strict â€Å"Chinese mother†. Throughout the piece she uses several personal experiences that support this assertion. The reader recognizes a sense of confidence from Chua as she repeatedly contrasts Western-parenting ideals from Chinese-parenting ideals. As far as her credibility as an author, it is questionable. She writes, â€Å" Chinese parents believe that their kids owe them everything. The reason for this is a little unclear†¦Ã¢â‚¬  Her credibility begins to slip when she uses the word â€Å"unclear†. This statement suggests that she does not even know herself why she is parenting the way she is parenting. It also presents a perfect opportunity for opposing people to make an argument against Chua’s style of parenting. Another instance where Chua’s credibility becomes uncertain is when she writes of mimicking her husband when he intervenes in a dispute between her and their daughter. It shows that she is unwilling to listen to the other side of her argument and has this my-way-or-the-highway complex—which is not necessarily an attractive outlook to have. It seems that an author who is open to looking at both sides of an  argument is a more respectable author. Chua’s use of pathos is particularly insensitive. She uses it more to take a jab at Western culture rather than to make an appeal on either side. Several times Chua makes up these hypothetical scenarios and discusses what Western parents would do and then what Chinese parents would do. Her idea of how Western parents react is seemingly dead on but there is a sarcastic tone about it. What is really interesting about her emotional appeal is that she quotes her husband who opposes one aspect of her argument. He says, â€Å"Children don’t choose their parents†¦so it’s the parents’ responsibility to provide for them,† which is an appeal to Western parents. She immediately shuts his argument down but fails to explain why it is â€Å"a terrible deal for the Western parent.† This only weakens her claim because, again, she is not being open-minded. In the end, Chua makes a very general appeal by saying, â€Å"All decent parents want to do whatâ €™s best for their children.† It is confusing because this statement somewhat qualifies her claim. First, she refutes Western parenting, then, comes back to say that Western and Chinese parents are all one in the same in the way that they care for their children. Chua’s motive is unclear. Beyond Chua’s strong opinions, she utilizes statistics and facts in her argument. The statistics at the beginning of the piece describe percentages of Western and Chinese mothers who agreed that â€Å"‘stressing academic success is not good for children’ or that ‘parents need to foster the idea that learning is fun.’† The outcome showed that 0% of Chinese mothers agreed and they, instead, valued the idea of successful children resulting from successful parenting. These types of statistics definitely support Chua’s â€Å"Chinese mother† persona. The statistics also supported her claim of how much time Chinese parents put into helping their children make academic achievements. It is difficult to argue with facts and data, however, Chua does not cite the sources of this data. For all the reader knows, she could have made it up. It may be a more functional logical appeal if the studies she quotes were from a well-known and respected s ource. Chua’s choice of diction reflects possible exaggeration on Chua’s behalf and  confusion for the reader. It makes sense to exaggerate in order to stress the point she is trying to make but it also triggers the reader to doubt and question, which does not help her cause. Referring to her daughter, she writes, â€Å"calling her garbage†¦when she acted extremely disrespectfully toward me.† The idea of someone acting â€Å"extremely disrespectfully† varies from person to person. It is very biased statement. There is no way to interpret how her daughter was really acting. Already having examples of Chua’s ethos from this piece, it is practical to assume she is exaggerating. Chua’s diction is also troubling, especially when she writes, â€Å"All decent parents want to do what’s best for their children.† What are â€Å"decent parents† and what is â€Å"best† for any child? She does not elaborate on these key terms. It is the beginning of an argument on definition. Like in the case of Chua’s exaggeration, there is no way to determine what qualities a good parent has. There is no way for every parent to agree on a list of things that are best for children. Another technique the author uses to get her point across is repetition. Numerous times throughout her essay Chua repeats two words at the beginning of a sentence, â€Å"By contrast†¦Ã¢â‚¬  She is making it very clear that there are differences between Western parents and Chinese parents. This is effective because the reader is constantly reminded that these two types of parents are not comparable in Chua’s mind. There is also a bit of repetition in terms of actions of the author. It seems like there is a cycle of Chinese parenting in her life. She raised her daughters the way her parents raised her. Chua’s father called her â€Å"garbage† when she acted inappropriate and Chua called her daughter â€Å"garbage† when she acted inappropriate. This cycle of Chinese parenting indicates that Chinese culture is unchanging or very hard to change. Overall, through repetition, the reader gets a good sense of contrasting cultures. The intended audience for this argument is an element worth discussing. Chua was most likely aiming this piece specifically at Western parents. The argument is definitely eye-catching to any parent and is compelling enough to spark disagreement. Chua seems to want that reaction because the purpose of her essay was to contrast Chinese parenting and Western parenting and  explain how Chinese parenting is more effective—in her opinion. It almost seems as though she wants to rub it in the faces of Western parents, maybe even spark guilt. The effect she wants to have on her audience may be for them think about her claim and reevaluate their methods of parenting. As mentioned before, Chua claims that by criticizing a child and hammering academic success into his or her brain the child will grow to become a prosperous and confident person. Her purpose gets through to the audience but does not necessarily persuade them. She utilizes rhetorical devices that both support and weaken her argument. Chua’s lifestyle is a result of how she was raised. In a sense, her piece is a great lesson for Western cultures about Chinese culture. Chua may or may not effectively explain why Chinese mothers are superior but, ultimately, she conveys a unique, if not totally outrageous, idea of parenting directed at the average Western parents.

Agreed ways of working Essay

The agreed ways of working are set of codes by the employer for the social care worker to conduct and inform service users and the public about the standards of conduct they can expect and includes legislation, practice standards and employers’ policies and procedures that should be met. It is the responsibility of social care workers to work within the policy guidelines and following the laid –down procedures and ensuring that their conduct does not follow below the standards set out and that no action or omission on their part harms the wellbeing of service users. The importance of having full and up-to-date details of the agreed ways working. It is the requirement of the organisation to adhere to relevant legislation and to form their policies and procedures in respect of new legislation changes .e.g. Equality act 2010 is a fairly new act so necessary that it must be reflected in the organisation’s policies and procedures. To ensure the safety and well being of service users, staff and the public.To ensure staff are clear on their duties, roles and responsibilities and can carry out their job in the right way. The needs of service users change, staff members change, staff skills and abilities change so support plans, guidelines and risk assessments must reflect this, to help providing a service that the individual needs, as set out in their care plan are met. To ensure continuity of care and to prevent misunderstanding and confusion. It’s important that all information is relevant and up to date.

Group Lending and Mitigation of Adverse Selection in Microfinance

Maurya (2011) perfectly summarised the concepts of adverse selection and group lending. In essence, microfinance works on a joint liability model and the traditional theories of credit lending state that rural credit markets are imperfectly competitive and acquiring information about borrower types on who is risky and who is safe is not costless. This market imperfection leads to high interest rates and drives out safe borrowers from the credit market.In economic literature, this problem is considered as adverse selection problem and the joint liability model tries to solve the problem of adverse selection through group lending (Maurya, 2011). Group lending generally denotes a credit advancing model where individuals who do not have collateral form a group based on joint liability to access loans. It is widely regarded as one of the most important institutional innovations in development policy in the last quarter century (Morduch, 1999).The most understanding feature of group lendin g is joint liability. Joint liability to a group obligation that if one member of the group defaults on their loan all the other group members will contribute jointly to cover the defaulted amount. As a result the whole group is jointly liable for the pool of loans granted to each member of the group. Any member in default will spread the default to other group members regardless of them being personally in default or not.Recently many developments institutions have tried to use group lending to give loans to the poor and achieve the following: Avoid the use of collateral as it would be replaced by joint liability. pass off the screening, monitoring and enforcement of loans to the peers Reduce fixed transaction costs associated with issuing out very small loans The adverse selection problem occurs when lenders cannot distinguish inherently risky borrowers from safer borrowers. If lenders could distinguish by risk type, they could charge different interest rates to different types of borrowers.But with poor information, options are limited. The problem to lenders is that they cannot gather sufficient information at reasonable costs to determine the riskiness of the borrowers. As such to insulate themselves against losses of issuing loans at low interest to very risk borrowers they charge a high blanket interest rates for all loans. Adverse selection may lead to credit rationing as it induces lenders to charge everyone high interest rates to compensate for the possibility of having very risky borrowers in the customer population. (Morduch 2010).If the economy is consisting of safe and risky borrowers, only risk borrowers would remain in the market. Since safe borrowers regard themselves relatively safe debtors they will require a loans at low interest rates which is in tandem with their riskiness. Risky borrowers on the other hand know they are risky and would tolerate high interest rate as it perfectly relates their riskiness. As such when MFIs charge a high bl anket interest rate to avoid a mismatch in risk and return safe borrowers withdrawal from the market as they perceive the rate to be too high for their riskiness.Only risk borrowers would then be left in the market and all loan advances would be mad to risk borrowers – a situation that the MFI would be trying to avoid in the first place. So due to lack of information charging high interest rates to avoid risky borrowers would actually eliminate safe borrowers and attract risky borrowers – thus adverse selection. In principle, group lending with joint responsibility can mitigate this inefficiency (Armendariz and Morduch, 2010). Group lending mechanisms provide incentives to the borrowers to monitor each other to assess the creditworthiness of each member.Aghion (1999) showed theoretically how peer monitoring alone, with random formation of groups can help overcome adverse selection problems when monitoring is costly for lending institutions. Strong social networks have lower monitoring cost, which results in more credit being extended. Social networking provides a group of people who are well acquainted with each other and have a mutual trust in the economic viability and creditworthiness of each other. Poor borrowers cannot provide collateral to lending institutions and even when it is available, legal obstacles often prevent repossessing collateral when borrowers default. Ghatak, 1999). Ghatak (1999) have argued that group lending can solve this problem by taking advantage of information villagers have of each other’s type which is unavailable to the lender. Assortive matching can be discussed under two assumption: (1) when borrowers cannot distinguish the type of the other borrower – private information case and (2) when borrowers can distinguish the other borrower’s type. (Aghion and Gollier, 2000) Under the private information case, borrowers cannot distinguish if the other is of their own type – safe or risky.As s uch borrowers will form groups based on randomly selection cemented by their need for a loan. In such instances the group will be formed of both risky and safe borrowers. Due to joint liability safe borrowers can therefore repay defaulted loans on behalf of risky borrowers and in turn joint liability will reduce the interest rates which attract safe borrowers back into the market. Rates under such group lending will be reduced due to a frequent and stable rate of repayment. (Aghion and Gollier, 2000).Sometimes referred as negative assertive matching, this ensures that the proportion of safe borrowers in the group will generate returns high enough to cover for their defaulting partners. In turn safe borrowers will impose tough social sanctions on the risky borrowers so that they do not default deliberately. This implies that the lender can pass risk from risky borrowers to safe borrowers and thus reduce the overall riskiness of the group. Additionally, auditing costs, monitoring cost s and information gathering costs will be avoided.This enables the lender to reduce their lending rate significantly and still break even. As a result safe borrowers will be lured back into the market through negative assertive matching. In instances where peers have information about the type of the other borrower, safe borrowers will only group together and avoid risky borrowers in their group as this disadvantage them through joint liability. Risky borrowers on the other hand are excluded from safe groups so they will join together and form their own risky group – which won’t be so risky considering the benefit of joint liability.Since can positively assort themselves between safe and risky groups, the lending institution can charge differential rates between these groups depending on the overall riskiness of the group. Groups can be requested to provide information about their members if they want credit. This both reduce costs of information gathering and help the lender determine what class the group can be categorised into – safe or risky. Through use of assertive matching a differentiation previously inhibited due to information unavailability can be made and differential rates be charged to different types of borrowers.The level of gravity of social sanctions imposed by each member in the group helps increase the credibility of the group. As a result the higher the extend of social sanctions in a group the lower the groups risk of default and thus lower rates can be charged to retain safe borrowers. However, assertive cannot be able to completely solve the problem of adverse selection. For example in a group the better performer who is always covering for others defaults can deliberately default on his loan to distress the group and the whole group might default.This is amplified in negative assertive matching where a group may be highly dependent on the performance of one member. In conclusion, assertive matching can lower intere st rates and circumvent credit market inefficiencies even in the case where borrowers are imperfectly informed about each other’s type (Aghion and Gollier, 2000). REFERENCES: Armendariz de Aghion and Gollier. C. (2000), ‘Peer Group Formation in an Adverse Selection Model’, the Economic Journal, 110, p. 632-643. Armendariz de Aghion, B. 1999), â€Å"On the Design of a Credit Agreement with Peer Monitoring†, Journal of Development Economics, 60, p. 79-104 Ghatak, M. (1999), ‘Group Lending, Local Information and Peer Selection’, Journal of Development Economics, 60, p. 27-50 Kumar, A (2005), Self-help groups: Use of Modified ROSCA in Microfinance    Maurya, R. (2010) ‘Poverty Reduction through Microfinance: A study of SHG-Bank Linkage Model,’ the microfinance review, Vol. II (1), January-June 2010 Morduch J. (1999) ‘The microfinance promise,’ Journal of Economic Literature 37, 1569-1614 Group Lending and Mitigation of Adverse Selection in Microfinance Maurya (2011) perfectly summarised the concepts of adverse selection and group lending. In essence, microfinance works on a joint liability model and the traditional theories of credit lending state that rural credit markets are imperfectly competitive and acquiring information about borrower types on who is risky and who is safe is not costless. This market imperfection leads to high interest rates and drives out safe borrowers from the credit market.In economic literature, this problem is considered as adverse selection problem and the joint liability model tries to solve the problem of adverse selection through group lending (Maurya, 2011). Group lending generally denotes a credit advancing model where individuals who do not have collateral form a group based on joint liability to access loans. It is widely regarded as one of the most important institutional innovations in development policy in the last quarter century (Morduch, 1999).The most understanding feature of group lendin g is joint liability. Joint liability to a group obligation that if one member of the group defaults on their loan all the other group members will contribute jointly to cover the defaulted amount. As a result the whole group is jointly liable for the pool of loans granted to each member of the group. Any member in default will spread the default to other group members regardless of them being personally in default or not.Recently many developments institutions have tried to use group lending to give loans to the poor and achieve the following: Avoid the use of collateral as it would be replaced by joint liability. pass off the screening, monitoring and enforcement of loans to the peers Reduce fixed transaction costs associated with issuing out very small loans The adverse selection problem occurs when lenders cannot distinguish inherently risky borrowers from safer borrowers. If lenders could distinguish by risk type, they could charge different interest rates to different types of borrowers.But with poor information, options are limited. The problem to lenders is that they cannot gather sufficient information at reasonable costs to determine the riskiness of the borrowers. As such to insulate themselves against losses of issuing loans at low interest to very risk borrowers they charge a high blanket interest rates for all loans. Adverse selection may lead to credit rationing as it induces lenders to charge everyone high interest rates to compensate for the possibility of having very risky borrowers in the customer population. (Morduch 2010).If the economy is consisting of safe and risky borrowers, only risk borrowers would remain in the market. Since safe borrowers regard themselves relatively safe debtors they will require a loans at low interest rates which is in tandem with their riskiness. Risky borrowers on the other hand know they are risky and would tolerate high interest rate as it perfectly relates their riskiness. As such when MFIs charge a high bl anket interest rate to avoid a mismatch in risk and return safe borrowers withdrawal from the market as they perceive the rate to be too high for their riskiness.Only risk borrowers would then be left in the market and all loan advances would be mad to risk borrowers – a situation that the MFI would be trying to avoid in the first place. So due to lack of information charging high interest rates to avoid risky borrowers would actually eliminate safe borrowers and attract risky borrowers – thus adverse selection. In principle, group lending with joint responsibility can mitigate this inefficiency (Armendariz and Morduch, 2010). Group lending mechanisms provide incentives to the borrowers to monitor each other to assess the creditworthiness of each member.Aghion (1999) showed theoretically how peer monitoring alone, with random formation of groups can help overcome adverse selection problems when monitoring is costly for lending institutions. Strong social networks have lower monitoring cost, which results in more credit being extended. Social networking provides a group of people who are well acquainted with each other and have a mutual trust in the economic viability and creditworthiness of each other. Poor borrowers cannot provide collateral to lending institutions and even when it is available, legal obstacles often prevent repossessing collateral when borrowers default. Ghatak, 1999). Ghatak (1999) have argued that group lending can solve this problem by taking advantage of information villagers have of each other’s type which is unavailable to the lender. Assortive matching can be discussed under two assumption: (1) when borrowers cannot distinguish the type of the other borrower – private information case and (2) when borrowers can distinguish the other borrower’s type. (Aghion and Gollier, 2000) Under the private information case, borrowers cannot distinguish if the other is of their own type – safe or risky.As s uch borrowers will form groups based on randomly selection cemented by their need for a loan. In such instances the group will be formed of both risky and safe borrowers. Due to joint liability safe borrowers can therefore repay defaulted loans on behalf of risky borrowers and in turn joint liability will reduce the interest rates which attract safe borrowers back into the market. Rates under such group lending will be reduced due to a frequent and stable rate of repayment. (Aghion and Gollier, 2000).Sometimes referred as negative assertive matching, this ensures that the proportion of safe borrowers in the group will generate returns high enough to cover for their defaulting partners. In turn safe borrowers will impose tough social sanctions on the risky borrowers so that they do not default deliberately. This implies that the lender can pass risk from risky borrowers to safe borrowers and thus reduce the overall riskiness of the group. Additionally, auditing costs, monitoring cost s and information gathering costs will be avoided.This enables the lender to reduce their lending rate significantly and still break even. As a result safe borrowers will be lured back into the market through negative assertive matching. In instances where peers have information about the type of the other borrower, safe borrowers will only group together and avoid risky borrowers in their group as this disadvantage them through joint liability. Risky borrowers on the other hand are excluded from safe groups so they will join together and form their own risky group – which won’t be so risky considering the benefit of joint liability.Since can positively assort themselves between safe and risky groups, the lending institution can charge differential rates between these groups depending on the overall riskiness of the group. Groups can be requested to provide information about their members if they want credit. This both reduce costs of information gathering and help the lender determine what class the group can be categorised into – safe or risky. Through use of assertive matching a differentiation previously inhibited due to information unavailability can be made and differential rates be charged to different types of borrowers.The level of gravity of social sanctions imposed by each member in the group helps increase the credibility of the group. As a result the higher the extend of social sanctions in a group the lower the groups risk of default and thus lower rates can be charged to retain safe borrowers. However, assertive cannot be able to completely solve the problem of adverse selection. For example in a group the better performer who is always covering for others defaults can deliberately default on his loan to distress the group and the whole group might default.This is amplified in negative assertive matching where a group may be highly dependent on the performance of one member. In conclusion, assertive matching can lower intere st rates and circumvent credit market inefficiencies even in the case where borrowers are imperfectly informed about each other’s type (Aghion and Gollier, 2000). REFERENCES: Armendariz de Aghion and Gollier. C. (2000), ‘Peer Group Formation in an Adverse Selection Model’, the Economic Journal, 110, p. 632-643. Armendariz de Aghion, B. 1999), â€Å"On the Design of a Credit Agreement with Peer Monitoring†, Journal of Development Economics, 60, p. 79-104 Ghatak, M. (1999), ‘Group Lending, Local Information and Peer Selection’, Journal of Development Economics, 60, p. 27-50 Kumar, A (2005), Self-help groups: Use of Modified ROSCA in Microfinance    Maurya, R. (2010) ‘Poverty Reduction through Microfinance: A study of SHG-Bank Linkage Model,’ the microfinance review, Vol. II (1), January-June 2010 Morduch J. (1999) ‘The microfinance promise,’ Journal of Economic Literature 37, 1569-1614

Personal Philosophy of Life Essay Example | Topics and Well Written Essays - 2000 words

Personal Philosophy of Life - Essay Example Talking about true wisdom as the final destination to reach, what is actually true wisdom? For me, I believe that true wisdom is the ultimate knowledge which stays in perfect balance with the basic moral principle. Knowledge without morality is not wisdom, just cold ignorance. Is a man who knows how to destroy the world wise? He is, only if he chooses not to use that knowledge. Morality without knowledge is not wisdom either but blind foolishness. In a war or in wilderness, is a man who doesn’t want to kill wise? Unless he knows how to survive without killing, he is a dead man not a wise one. My ideal true wisdom might seem to be distant destination which can never be attainable. However, in a lesser degree, true wisdom is achievable in daily life. The first main point of the wisdom is balance. Thus, as long as the knowledge that we acquire and apply lies in harmony with the moral principle we value, we attain the lesser true wisdom†¦ for the time being. The next main point is progress. Once we stop trying to reach the ultimate true wisdom, the lesser wisdom we have will quickly fade away. To keep in direct contact with true wisdom, we need to gain more and more knowledge while basic moral values take the role as the safety measurement. Putting it in more systematical order, here are some steps we need to do to keep the wisdom within our grasp. First, we need to honestly realize what we don’t know. After that, we should allow our mind open to new ideas. Then, filtering these ideas using logic and moral principle should be our immediate task. Any idea which is not in harmony with the moral values we believe in should be stored away or even discarded from our mind. Finally, we need to put the acceptable knowledge into practice. If this new knowledge works well without significant ethical conflict, we should apply it either for personal gain or society’s benefit. Well, the path of wisdom does not end here though. We need to keep repeating the

Coffee Essay Example | Topics and Well Written Essays - 750 words - 2

Coffee - Essay Example Coffee has both negative and positive effects on our health and social well-being. Due to dependency of smoking and other drugs coffee was found to have a major association between its consumption and mortality rate. In addition to that, Boyle cautions that coffee causes blood pressure fluctuations and has adverse effects on lipids (119). Ethnographers recorded its usefulness in psychological healing by observing female Bosnian immigrants in Chicago. These women engaged in recollection of memories and socialized over a cup of coffee. Modern world was shaped by coffee, whose use led to the creation of public space: coffee houses, meetings and enhanced intellectual and physical vigor paved way for industrialization. Coffee production requires labor and tropical land. Coffee spread across the globe due to colonization. As a result, coffee spread to countries such as Indonesia, where the colonized served as cheap labor, and land was abundant. Today coffee is the second most traded commodity, with yearly revenue of over $15 billion. Around 26 million farmers globally produce each year mostly coffee Arabica. Rearing of coffee plants is environmental friendly, since coffee trees coexist with other plants and animals. Tropical areas harbor wildlife, whose species can at times only be found in these areas. However, there are insufficient areas covered by these plantations to offer a large enough habitat to the endangered species such as the ocelot. As a result, some organizations support these farmers through labels, i.e. produced in shade, distinguishing them from other producers who do not protect wildlife. Coffee promotes economic development to a large extent. For instance, Nicaraguan farmers for the first time in 1976 sold fair trade coffee in the United States: coffee bought directly from the farmers. For many Nicaraguan farmers coffee not only

Response Analysis About Girl Essay Example | Topics and Well Written Essays - 750 words

Response Analysis About Girl - Essay Example However, some of these words of wisdom did not make any sense and sounded useless. In my society, a mother’s advice is very important especially to her daughters. The girls in my society rely on maternal guidance and this continues even after they marry. If a girl doesn’t behave properly, people will attribute the misconduct to her mother by saying that she wasn’t taught well. This eventually results to a tarnished family reputation that other members of the family must equally endure. In my opinion, I believe that everybody needs to be guided one way or another. Therefore, I will respond to this text and analyze it based on my own experiences and in contemplation of my cultural and social background. When I was a kid, we ate using our hands without any utensils such as spoons and knives. This never occurred to me as peculiar as it was to me, simply, the Arabian way to eat many types of food. Human nature predisposes me to follow my family’s adopted culture in many different things. As shown in the text, the mother told her daughter to â€Å"always eat your food in such a way that it won’t turn someone else’s stomach† (Kincaid, p. 200). I think that her mother overreacted in her warning. I believe that this advice is useless because it’s natural for us to follow our family habits when we eat because it was the way we were raised. In addition, it’s a bad way to impose on someone by telling her to consume her food in a way that it doesn’t upset somebody else’s appetite. This advice might affect someone negatively to an extent that she will be ashamed of eating in front of people. This personal response is based on a social fra mework in relation to people’s habits. The mother in this sentence shocked me by her rude language. I don’t think that any mother should call her daughter a "slut." â€Å"On Sunday, try to walk like a lady and not like the slut you are so bent on becoming† (p. 200). In my cultural

Business Codes of Ethics Essay Example | Topics and Well Written Essays - 1750 words

Business Codes of Ethics - Essay Example A well designed code of ethics will help highlight the resources available to achieve various goals set at the personal and corporate levels. A good code of ethics document will inspire confidence in all business associates – like suppliers, clients and employees. The rest of the essay will critically analyze the codes of ethics of two accounting firms and evaluate their merits in the process. The two firms chosen for the exercise are KPMG and Grant Thornton (Budd, 2007). â€Å"At KPMG, our promise of professionalism to each other, our clients, and the capital markets we serve, compels us to align our culture of integrity with our values, words, and actions. By setting high standards for ourselves, and our clients, our commitment to upholding KPMG’s values is clear: There is never a situation when compromising our standards is either expected or acceptable. To support our culture of integrity, KPMG has further developed a robust ethics program that includes our Code of Conduct, as well as the Ethics and Compliance Hotline†. (Budd, 2007) The above passage captures the essence of what KPMG stands for as an organization. The language is unambiguous and the sentences are well structured – two essential qualities for business writing. It also makes it clear how imperative ethics are to the firm – not compromising their standards in any situation. Keeping pace with the times they have developed a easy to use Ethics and Compliance Hotline, which can be availed by all business associates. So, in this regard, KPMG adheres to international standards of maintaining ethical business conduct (Shearer, 2002). â€Å"Being at the cutting edge of professional development is vital for an accounting and advisory organization operating in a dynamic business and regulatory environment. By taking an active role in entities that liaise with regulators, promoting high-quality professional standards and insisting upon high standards of ethical behavior, senior

Empirical Techniques in Econometrics Essay Example | Topics and Well Written Essays - 2500 words

Empirical Techniques in Econometrics - Essay Example Econometrics is the application of statistical methods for solving the financial issues. It has many applications like – the effect of the economic conditions on the financial markets, the asset price derivations, predicting the future financial variables and other financial decision-makings. In econometrics there is a lack of adequate test data for applying the particular methodology, this is termed as the small samples problem. There are further constraints in Econometrics with respect to data revisions and the measurement error. These problems are generally faced due to the subsequent revisions in the reference data and the incorrect data estimation or incorrect measurement of data. The frequency of observation of the financial data has far-reaching implications. For the sake of understanding, just imagine the example of the prices of stocks in the share market, they are highly volatile and keep on changing every day, hour, minutes and so on. So to have precise knowledge of these prices one needs to have large quantum of data, in tens of thousands or in millions. Financial data are very noisy in the sense that it is highly difficult to draw a certain pattern or trend from the available data. In other sense the data doesn’t have a specific distribution. But approximations are applied for modeling of the market and for analyzing the future trends, values of financial variables.... sections, e.g. the weekly prices of mid cap shares over the period of five years. Cointergration: The macroeconomics and financial economics has empirical research based on time series. The macroeconomic time series has a nonstationarity property, which means that the variable doesn't return to a constant value or a linear trend. The stationary processes has a basic tendency of moving around a linear value i.e. the mean value and its fluctuation from this value is termed as the deviation. The variables such as employment, asset prices, gross domestic product follow a nonstationarity property and possess stochastic trends. Consider the trend in the financial return series like the rate of change of daily exchange rate. The figure shows the volatility of returns. Fig.1 Earlier it was a general practice to estimate nonstationary process equations in macroeconomic models by the simple linear regression. Clive Granger (1981) proposed a solution to the time series by a simple regression equation: (1) where, = dependent variable = single exogenous regressor = white noise To stress the solution, Granger defined the degree of integaration of the variable. Suppose a variable can be made nearly stationary by differencing it d times, then it can be termed as integrated of order d or I(d). Stationary random variables are I(0). In equation (1), if I(1) and I(1), then I(1). But there exists an important exception, if I(0) then I(0). The linear combination, holds same statistical properties as an I(0) variable. This

Seoul City Essay Example | Topics and Well Written Essays - 500 words

Seoul City - Essay Example Ostensibly, the Korean people learned how a conflict can paralyze the economy of a country. The term is a representation of rapid industrialization, urbanization, economic boom, education boom, technological advancement, skyscraper boom, a rise in living standards and modernization. This culminated in the successful hosting of the 1988 Summer Olympics Championship. Additionally, Seoul City co-hosted the 2002- FIFA World Cup. Consequently, the country transformed from the near destruction of the Korea War into globalization and democratization. The city is celebrated as wealthy, developed with sound economic viability and exerting a global economic influence (The Korean Economy - the Miracle on the Hangang River). Currently, it boasts of prominent multinational companies such as Samsung, Hyundai-Kia, and LG. More specifically, the term refers to the economic growth of Seoul city through which River Han flows. It is fascinating to note that it is termed a ‘miracle’ as it r epresents the economic rebirth of the country between the periods 1961 to 1996. Initially, the country was crippled by the Korean War that saw an escalation of poverty levels and unemployment rates. Interestingly, in less than four years, Seoul became a global city, a highly developed economic hub, center of business and commerce. It opened grounds for technological advancement and the development of communication infrastructure. Currently, the inhabitants consider the opulence as national pride as well as a symbol of self-sufficiency.

The Congo Essay Example | Topics and Well Written Essays - 1250 words

The Congo - Essay Example The independence did not solve all the problems of Congo, and problems started arising in the province of Katanga, which was enriched with mines. The province was under the control of Moise Tshombe, who in July 1960 supported the Belgium mercenaries and the Belgium Mining company named Union Minere. After having this support, he declared Kantanga independence. Due to this treachery to the Congo government, Lumumba requested United Nations to look into the matter and resolve all the upcoming issues and probable Civil War. The Lumumba's government requested UN military assistance "to protect the national territory of the Congo against the present external aggression which is a threat to international peace." There was no request to restore internal stability. However, Secretary-General Hammarskjold recommended to the Security Council the establishment of a peace-keeping force to assist the government of the Congo in maintaining law and order until, with technical assistance from the UN, the Congolese national security forces were able to meet these tasks. The Security Council authorized the Secretary-General to take the necessary steps for this purpose and called on Belgium to withdraw its troops from the territory. Thus began what, until the operation in Cambodia, was the largest UN peacekeeping operation (reaching a peak of 20,000 troops plus a large civilian corps) and one with a profound influence on internal developments in a member state. The Secretary-General was fully aware of the sensitivity of the action that the UN was undertaking in the Congo, both in terms of the attitudes of the foreign countries having a strong interest in the course of events in the Congo, and of the resistance of the Congolese government to any seeming. UN Peace Keeping Mission in Congo -Congo Crisis (MONUC) The secretary-general thus faced a government clearly desperately searching for assistance, and the possibility that outside powers might fill the resulting vacuum if the UN did not. Acting under Article 99 of the charter for the first time in the organization's history, the secretary-general called for a Security Council meeting to discuss the issue. In doing so, Hammarskjold set in motion the UN involvement in the Congo. That involvement took the form of an operation that, until the 1990s, was the largest UN peacekeeping operation on record. It was also an involvement that prompted a crisis so deep and an experience so devastating for the United Nations that once the UN operation in the Congo was officially over the UN did its best not only to put the experience behind it but also to forget it altogether. The willingness to use force in the Congo was a first for the United Nations and it came in the early days of UN experience with peacekeeping. Some of the logistical and communication problems associated with the operation, therefore, can be attributed to a general lack of experience and procedures. Command and control problems, for example, such as those associated with the final unexpected push into Jadotville that surprised UN headquarters, fall into this category. It remains possible, though, that the Jadotville example, like the murky background to Operation Morthor, is an example of a disconnect between decision making in the field and decision making at UN headquarters, either

Human Resources Development - Kindred Todd and the Ethics of OD Essay

Human Resources Development - Kindred Todd and the Ethics of OD - Essay Example The fundamental differences in the two individuals have significantly contributed to tribulation of the firm. The first kind of dilemma between the two is based on the needs; it has become clear that the two have different need that cannot be harmonized. Values, goals, abilities, and skills between the two individuals also bear significant difference (Cummings and Worley, 65). It is also difficult to address the difference that exists and come up with a rational resolution. Attempts to come up with such will only results into conflicts and ambiguity. Interestingly both the client and the practitioners are not clear and knowledgeable about what their responsibilities should be. Hypothetical solution are not necessary in this case, it takes a careful diagnosis of the problems to come up with a lasting solution to the problem. In situations with competing interest, it will be appreciated that coming u with a solution is difficult. Nonetheless, in this case, I will have to identify the source of the problem that contributes to the states of dilemma individually and give them specific attention. The two individuals need to reconcile so that they do not manifest any difference in what they do and partake on. This can be done through ensuring that the roles, needs and the skills of the toe individuals do not overlap and that they are independent of one another. There has to be a complete separation of the two in relation to all possible avenues of overlap. If this is done, it will be possible that the two individuals will have to operate with degrees of independency and freedom. Most of the problems realized in the institution are occasioned by unclear determination of the relation between the client and the practitioner. This strategy I am sure will have clarity in the system and avoid unnecessary pushing an d shoving between the two personalities.

Noah and Utnapishtims Wild Ride Essay Example for Free

Noah and Utnapishtims Wild Ride Essay Almost every religion in the world has a story about the â€Å"Great Flood† which destroys the earth, and each teaches its followers a different story about this disaster. While the Babylonians have the story of Utnapishtim from the Epic of Gilgamesh, the Judeo Christians have Noah from the Bible. Both men save a few people and many animals. In these stories, Noah and Utnapishtim seem to have similar situations, but a further analysis shows how truly different the two stories are. The boats in each story are exceptionally different. In the Epic of Gilgamesh, Utnapishtim’s boat was six stories high, had nine apartments in each story, had a flat bottom, and was one hundred and twenty cubits high as well as wide (par 5-6). Utnapishtim covered the inside of his boat with bitumen, and covered the outside of it with pitch (par 6). Noah’s ark was made of cypress wood, and was coated in pitch on the inside and out (6:14). It was three hundred cubits long, fifty cubits wide, and thirty cubits high (6:15). It had three decks, a door, and a roof (6:16). The Lord shut Noah in the ark with his family and the animals, and Utnapishtim shut himself in when the flood waters came (7:16; par 9). Each story tells of a storm, but there are conflicting differences in each one. The storm in Utnapishtim’s story lasted for six days and six nights (par 14). On the seventh day, the rain stopped and the waters receded (par 14). They stayed in the boat for at least another week before they decided the land had dried enough (par 16). The storm in Noah’s story lasted for forty days and forty nights (7:17). The floods were on the earth for a hundred and fifty days (7:24). Noah, his family, and the animals stayed on the ark for three hundred and ninety two days (7:6, 8:14). Utnapishtim stayed on the boat until the raven did not come back, and Noah stayed on the ark until God told him to come out (par 16; 8:15-16). Noah and Utnapishtim each sent out birds to let them know when they could leave the boat, but sent out different ones in different parts of their stories. When the waters started to recede, Utnapishtim sent out a dove first, and she came back finding no place to rest (par 16). He then sent out a swallow, which also returned (par 16). The third bird he sent out was a raven, and she did not return, for she had found a place to rest (par 16). The first bird Noah sent out was a raven (8:7). He sent out the dove next, but she returned with no place to rest (8:8-9). He waited for a week and sent the dove out again, and she brought back an olive branch (8:10-11). He waited yet another week and sent her out again, but this time, she did not return (8:12). In each story, the birds that let them know the water is gone are different. Noah and Utnapishtim seem to survive similar situations in each story, but they are a far cry from each other. Each of their boats is built in different dimensions, are made from varied kinds of materials, and structured differently. The storms in each story lasted for assorted periods of time, and they were inside the boats for different lengths of time as well. They both sent out different birds for various reasons in their stories. Each story clashes with the other in numerous distinctive ways.

Electrodiagnostic Changes in Patient With Multiple Sclerosis

Electrodiagnostic Changes in Patient With Multiple Sclerosis Abstract Although demyelination along the axons is the main manifestation of Multiple sclerosis (MS), peripheral nervous system (PNS) could be affected potentially too. In some studies PNS involvement is estimated to be more than 50 percent in MS patients. Accordingly, objective tests to confirm the severity of PNS involvement might be crucial in patients management. Modern technological advances lead to innovation of computerized electrodiagnostic (EDX) techniques in recent years. Nerve conduction studies (NCS) provide reliable data about neuropathies. Although the frequency of PNS involvement varies in different population of MS patients, recognizing clinical and subclinical PNS impairments in MS patients is important for the treatment. Introduction Among the central nervous system (CNS) demyelinating disorders, multiple sclerosis (MS) is a chronic inflammatory disease which is the most common form of neurologic impairments in young adults (1). Myelin destruction is the main pathophysiology of MS which is an immune-mediated process and leads to plaque formation in patients` central nervous system (2). MS symptoms evaluation is based on musculoskeletal dysfunction and stiffness. MS disease onset is almost in the third or fourth decade of patient’s life. It is estimated that over 2 million people suffer from MS all around the world and half of the MS global population live in Europe (3). The International Panel on the diagnosis of MS defined the diagnostic criteria of MS in 2000 which was revised in 2010(4, 5). Although demyelination along the axons is the main manifestation of MS, peripheral nervous system (PNS) could be affected potentially in MS. PNS axonal destruction might occur in a considerable percent of MS patients (6). Changes in nerve conduction velocity (NCV) parameters could demonstrate MS by electrodiagnostic assessment of peripheral nerve. About 5% of MS patients develop peripheral nerve impairment and changes in NCV (7). PNS involvement in MS might be associated with malnutrition or drug toxicity, so its diagnosis is important in patient with MS. Pathology studies about MS in recent years have shown that gray matter involvement and brain atrophy might happen in the early stages of the disease in addition to white matter demyelination (8). In Pogorzelski et al. study the rate of nerve impairment in MS patients PNS is estimated to be 74.2% (9). Warabi, et al. demonstrated that 10.3% of MS patients revealed changes in NCV and about half of the patients with PNS disorders might have two involved nerves (10). MS diagnosis has three parts; patients history and information, clinical, and paraclinical examinations. These steps could raise the accuracy of diagnosis and result in narrowing the differential diagnosis (3). In recent decades peripheral and generalized neuropathies have become common; neurological examinations in neuropathies are essential, but not enough and do not have sufficient diagnostic accuracy. Accordingly, objective tests that could confirm the severity of neuropathies might be crucial in patients` management. Modern technological advances lead to innovation of computerized electrodiagnostic (EDX) tools in recent years. Nerve conduction studies (NCS) provide reliable data about neuropathies (10). Motor nerve conduction examinations have been performed on a mixed nerve with motor and sensory axons. In these types of studies stimulations have been conducted on a specific part in each course (11). Depolarization induced with electrical pulse has produced action potentials in axons. Induced evoked potentials in motor axons move into distal and proximal direction from the stimulus point (12). Action potentials would be transferred from neuromuscular junctions in milliseconds all over the muscular fibers. These electrical activities along muscles fibers have been detected as compound muscle action potential (CMAP) (13). Various variables could be measured from CAMP such as latency, amplitude, area under the curve, duration, and motor conduction velocity. By measuring the amplitude and area of CAMP, the frequency of induced action potentials in muscle`s fibers could be estimated and thereby count of axons would be stimulated (14). Discussion There are some suggestive nerve conduction criteria for axonal distraction, like decreased distal evoked CMAP or SNAP; proximal reductions might happen due to demyelination impairments (15). Form different studies it can be concluded that in most of the axonal and demyelinating polyneuropathies there is statistical correlation between slow conduction in motor or sensory nerves and amplitude reduction (16). SNAP/CMAP amplitude in some cases could distinct between axonal and demyelinating polyneuropathies (12). In Table 1 elctrodiagnostic assessment of PNS in MS patients is shown. Table 1: Elctrodiagnostic assessment of peripheral nervous system in MS patients *Expanded Disability Status Scale In various studies, elctrodiagnostic tests have been established as reliable methods to detect the subclinical peripheral nerve conduction disorders. Significant amplitude F-wave disturbance might be related with hand spasticity in SP.MS (22). Some studies demonstrated the presentation of PNS involvement in MS as sensory abnormalities, whereas others consist on both sensory and motor disorders. It seems that peripheral neuropathy in MS affects motor neurons particularly and peripheral abnormalities might be result from central demyelination (18). On the other hand the role of peripheral demyelination events in MS peripheral signs and symptoms has not been identified completely. Number of factors could explain the changes in nerve stimulation responses in MS patients. Delayed recovery cycle might lead to impairment in supernormality. Gender, age, temperature, and immunomodulatory treatments in MS might have an impact on nerve stimulation responses. Na+/K+ ATPase pump dysfunction result from metabolic changes could lead to axonal membrane depolarization and recovery cycle disturbance. Change in temperature has a great impact on sodium channel kinetics and impress the action potential duration and amplitude (19). In feys, et al. study sensory conduction velocity was normalized after cooling, but motor conduction velocity was remained impaired after 20 minutes (23). Another theory for PNS involvement in MS is antigenic cross-reactivity, which might happen due to peripheral demyelination. It is obvious that gross demyelination in PNS does not occur in MS, and peripheral myelin has structural impairment in most cases and this could lead to create a resistant zone and intermodal leakage. Anti chondroitin sulphatase antibody, anti myelin associated glycoprotein antibody, and anti gangliosides antibody have been described in PNS involvement in MS (21). Electrodiagnostic tests for PNS involvement in MS patients could find evidence of minor PNS or fiber pathology in early stages (22). Although PNS involvement frequency in MS varies in different population, recognizing clinical and subclinical PNS impairments in MS patient is important.

How did the Dada Artists Challenge the Contemporary Art?

How did the Dada Artists Challenge the Contemporary Art? This essay will dive into the world of dada by firstly exploring the movement with an in-depth look into the brief history of dada and the foundations of which it was built around, how it changed art Dada was not just an art movement but as much of an cultural movement, this revolutionary movement originated in Zurich, Switzerland in the early months of 1916 it was one of the shortest lived art movements and only survived less than 10years until 1924 Dadaism did not start off as an art movement it was born of more as a artistic protest that grew as a response to not only the carnage that was world war one but also to the destruction of society that was crumbling around them, as the war spiralled across Europe the majority of the artists who founded dada had witnessed the relentless slaughter of innocent men, women and children as undeniable proof that the nationalist authorities had failed society and was undeniably corrupt. With most of the Dadaists being directly affected by WW1 and fleeing from across Europe themselves to seek refuge in Switzerland as many people did with Switzerland being neutral within the wall it became a safe haven for a huge number of people including many artists and intellects who found sanctuary in Zurich, which was the birthplace of dada included in the refuges that escaped the destruction of the war where a young couple from Munich, Germany named Hugo Ball who was a former theatre director and his gi rlfriend Emily Hennings a dancer who also wrote her own poems and books not long after arriving they became the parents of dada when they convinced the owner of a nearby cafà © to let them rent a room from him to begin a cabaret club. They named their club Cabaret Voltaire (fig .1) after one of Frances greatest entitlement writers Francois- Marie Arount and commonly known as Voltaire he was a famous writer, historian, poet and philosopher but was most famous for his wit and his attacks on the roman catholic church with his advocacy of freedom of religion and speech you can see how the young couple related to his values and beliefs and used him as an advocate and inspiration in the laying of the foundations of dada. Cabaret Voltaire opened its doors February 5th 1916 with Hugo Ball sent out a press release that translated Cabaret Voltaire under this name a group of young artists and writers has formed with the objective of becoming a centre of artistic entertainment in principle, guest artist will come and give musical performances and readings at the daily meetings. Young artists of Zurich whatever their tendencies, are invited to come along with suggestions and contributions of all kinds and with this release the dada family was formed with a bunch of like-minded misfits who included Marcel Janco, Tristian Tarzara, Richard Huelsenbeck, Hans (jean) Arp, Sophie Taeuber, Kurt Schwitters, Marcel Duchamp and Joan Miro ( fig.2) all coming through the doors within the first couple nights of the club opening and they quickly bonded over not just society but art and they woes of the world surrounding them and how many in society did not know or care with the world surrounding them, this small group of people connected over art and the discretion of the world around it and became close friends spending most days and nights together discussing and practising their own politics, views and art. With the Cabaret Voltaire being run by this close group of friends it became a cross between a night club and arts centre while here artist could showcase their work in a whole new experimental environment, often playing around with music, dance, theatre, poetry, readings, photography and all photography and often experimenting with visual arts. while showcasing their art to the art society of Zurich they could discuss the world around them and the founders became united in their views and their protest the war, society and the establishment. Performances in the beginning were relatively conventional being true to a variety show but as WW1 grew so did the artists anger and wanting for change and realisation, part of the movement was a full-on strike on the art world which they saw as part of the system it was considered likewise accountable and therefore had to be overthrown. Dada questioned the value of all art and whether its existence was simply an indulgence of the middle and upper-class they confronted traditional artistic values with nonsensical and irrational attitudes and with these provoked conservative complacencies with outrageous statements and actions as within a couple of weeks the artists at Cabaret Voltaire were experimenting with shock tactics becoming increasingly unorthodox and rebellious with its art and as soon as the founders became aware that the crowds were drawn to this type of art and valued it they began to run with it they began to showcase their own politics and views and rebelled more and mor e against art, society and the war. Although the Dadaists were united in their ideals they had no unifying style, an between the short lived period of Dada group it attracted many different type of artists who were not willing to conform to societies standards of art which meant the artists could allow the movement to have so many diverse styles which allowed them to play with their art and grow with new styles and bring to life new art. The Cabaret Voltaire and its members pushed the boundaries that surrounded them in a very short lived time together at the Cabaret Voltaire as it was forced to closed their doors only six months after it opened due to the nightly antics of the huge crowds that were drawn to the club and the relaxed nature of the lease owners not paying rent. Marx and Mills Theories of Freedom: A Comparison Marx and Mills Theories of Freedom: A Comparison SANDRINE UWIMANA MARX AND MILL’S VIEWS ON FREEDOM. This essay compares and contrasts Karl Marx and J.S. Mill on their understandings of freedom and their analyses of the impediments to its realization. Both Marx and Mill agree that human beings are capable of making progress and that the concept of freedom is an end in itself. Thus, they saw freedom as a means to realise individual potential and self-determination. However, both differ on the concept of freedom realisation and the impediments to freedom. Mill argues that the impediment to freedom is the masculine society while Marx argues that the impediment to freedom is the bourgeoisie. Furthermore, the essay discusses the intervention by state/society into freedom. Mill assert that the society can interfere into someone’s freedom when there is harm done to others. For Mill freedom should be exercised as long as there is no harm done to others while Marx supports the freedom to overthrow the bourgeoisie . On the other hand, Marx views hold that the government/ society should intervene in individual freedom to avoid individuality that leads to private property and hence creating classes. Both Marx and Mill see freedom as an end in itself. According to Marx’s definition of freedom, was viewed as an end in itself. â€Å"Only in community has each individual the means of cultivating his gifts in all directions; only in the community, therefore, is personal freedom possible. In the previous substitutes for the community, in the State, etc. personal freedom has existed only for the individuals who developed within the relationships of the ruling class, and only insofar as they were individuals of this class,† Karl Marx and Frederick Engels. For Mill, freedom of speech, opinion and the right to associate with others, were important for the progress of mankind. Freedom of choice is and do what is desirable as long as no harm is done to others is an end in itself. As Mill thus say that , â€Å"†¦ though the customs be both good as customs†¦ yet to conform to custom†¦ does not†¦ develop†¦human faculties†¦exercised only in making a choice.† (Mill 60). It is evident that freedom of choice is important to the development of individuality and progress of the society as a whole. Thus, freedom is an end in itself, because utilizing human lead to make choices is beneficial for personal development. Hence, the view that sees freedom as an end in itself can be attributed to both Marx and Mill. On the other hand, there are considerable differences between Mill and Marx perspectives on views regarding freedom. For Mill, freedom is important for the purpose of searching for truth and for reasons to live and for progress ( Mill 29). Mill asserts that a man must be free to pursue his happiness and pleasure. Furthermore, Mill in â€Å"On Libertyâ€Å" asserts that individual freedom is the paramount chief for the progress of society. The opinion of the individual has to be nurtured and allowed to grow so that he can use his assets and talents to benefit the society at large ( Mill 63). Thus, Mill, can be summarised in On Liberty : The only freedom which deserves the name, is that of pursuing our own good in our own way, so long as we do not attempt to deprive others of theirs, or impede their efforts to obtain it. An individual has the capability and the power to be creative in a society that recognises that ability. As well, Mill argues for the freedom of speech for everyone and that each individual opinion should be respected regardless of its content. Mill also argues that freedom/liberty is important for the pursuit of happiness (Mill 29). However , Marx asserts that people should not be individualistic and should not pursue their own interests but should conform to the society’s norms. For example in â€Å"On The Jewish Question: Zur Judenfrage, â€Å" Marx criticizes the liberal concept of freedom and argues that it assumes that a human being is â€Å"an isolated monad† ( Max 364) who pursues his own private happiness and also tries to avoid conflict with others ( Marx 370). He argue that an individual cannot be treated separately from society. The individual is part and parcel of society and there is nowhere he/she is going to operate in isolation without affecting the society as a whole. Hence, Marx argues that the communist system would make it possible for everyone including children and women to be free as they would not be for ced to work for the anyone (Marx 72). For Marx, this is freedom. As well, Marx explains how â€Å"my free activity† transforms itself into â€Å"the alienated and inhumane power† with the fetishism of the commodity. (Marx, 554). Furthermore, Mill and Marx offer a different perspective on the intervention by state/society into freedom. Mill argues that there is no justification for interfering in other people’s opinions and thinking. Not even the government has the right to interfere in someone’s freedom. It could be argued that this is the foundation of modern individual freedom. You are free and entitled to your own opinions as long as you don’t harm another ( Mill 4). â€Å"The reason for not interfering, unless for the sake of others, with a persons voluntary acts, is consideration for his liberty. His voluntary choice is evidence that what he so chooses is desirable, or at least endurable, to him, and his good is on the whole best provided for him by allowing him to take his own means of pursuing it,† Mill (14). In contrast, Marx argues that there is a need for the state to interfere with private property so that property ownership might be abolished. The government should hav e the right and the means to control the people who have private property, thereby forming an ideal communist society. It has to be noted that Marx ‘s arguments were based on the view that capitalism was evil and hence needed to be replaced by communism. As well, Karl Marx, in On the Jewish Question says that None of the supposed rights of man go beyond the egoistic man, man as he is a member of civil society; that is, an individual separated from the community, withdrawn into himself, wholly preoccupied with his private interests and acting in accordance with his private caprice. Hence, a person has to conform to the society’s norms. Thus, Marx views counter-argue the view by Mill that the society should respect the individual freedom. On the other hand, Mill warns against the tranny of the majority because sometimes the majority’s opinion is not always right. Thus the protection of the individual is more important and have to be protected. In addition, Mill’s and Marx’ views differ on the exercise of freedom. According to Mill, freedom and liberty is having free will and self- determination without being subjected to invariable law ( Mill 32). Mill adds that innovation and creativity can be achieved in a free environment . Thus, he advocates for a free environment which allows for development and growth of new ideas. â€Å"Genius can only breathe freely in anatmosphereof freedom. Persons of genius are †¦moreindividual than any other people† ( Mill, 65). Thus, freedom of the individual will allow new ideas and result in the progress of the society as a whole. As well, he argues that the society or the state should not force people to conform to the particular norms of the society and nor intervene in the activities of the individual which contribute to the development of the community as a whole. However, Mill acknowledges that the only time when the government or the society has to interfere i s when it steps in to prevent your harming other people (Mill 68). Thus, Mill asserts that freedom should be exercised as long as there is no harm done to others. Mill, a man’s freedom has to be protected and allowed to be explored without infringing on other people’s freedom. Nevertheless, the exercising of freedom should be checked. In addition, Marx argues that the majority of the working class should fight for their freedom and overcome the tyranny of the bourgeoisie (Marx 73). This seems like the views of Mill who argues that the citizens are to have freedom and the state, which is in small minority, should not exercise tyranny over them. Mill, on the other hand, argues that the freedom to unite has to be done in such a way that there is not harm to others . Mill would see the argument of Marx advocating the overthrow and taking the property of the bourgeoisie as harm done to others. In the Manifesto, Marx calls for the freedom of the working class to unite and in the end to revolt against the production owners also known as Bourgeoisie (Marx Engels, 34). The working class will rise up for their freedom. Marx asserts that freedom can be achieved through ideology. If the working class would learn and know the ideology of the bourgeoisie, they would be able to develop a counter ideology and hence the proletari at would become self-conscious and self-aware and thus be able to manage and control the means of production (Marx 173.) Thus, Marx argues that the working class would be freed from alienated labour if they knew the ideology of the bourgeoisie. This is how the proletariat would be able to overcome the exploitation of the bourgeoisie. For Marx, the working class should be united and fight for their individual freedom . As well, according to Marx, freedom could be achieved if the working class owned the means of production. It can also be viewed that capitalist system dies freedom to the working class in the modern era. For example, even if you desire to have a certain type of work, you are not free to choose your boss. On the same point the people who controls the means of production have the freedom to choose among the abundance supply of labour. I would agree that communism in which the means of production is owned by many could have been a good society for mankind. Capitalism denies the freedom of choices to many people especially the poor. It lead to a few of individual controlling all the wealth. As well, I would argue that in the modern era, due to capitalism, most working class people do not have freedom. In the world of today, the owner of the means of production decides which work you are supposed to do but the working class person is not free to choose his work and set his own wages. This could be regarded as a lack of freedom as the working class do not have a choice but rather to work under the conditions set by the master. For Marx, the ideal society was communism that gave everyone a chance to own something and freedom to majority. As well, Marx argues that there is a need for society to interfere to help the individual realise his potential/ self-cultivation. This is so because Marx believes that the society should be classless. Marx asserts that classless society is the foundation of freedom for all because the working class will have power in the production of goods and commodities and hence hold the interest of everyone. When the bourgeois owns the means of production the majority of the people who are the working class are left out. Furthermore, Marx asserts that the impediment to freedom is the bourgeoisie. For instance, Marx argues that the bourgeoisie controls the means of production, robbing freedom from the working class by exploiting their labour. The different classes results in the working class being oppressed . The class of the bourgeoisie infringes upon the freedom of the working class in what he calls the â€Å" class struggle† to refer to a situation where one group has an advantage over the other group. This is so because the class that has an advantage will try and maintain its status quo and in so doing will establish norms that maintain that class. The working class person has no freedom in the capitalist world since he relies on the wages of his master. As well, since the laborer has no profits to be gained from the production that he doing, he is alienated him from the process of the profit making, which is a violation of his freedom. Furthermore, Marx argues that the majority of the wo rking class should fight for their freedom and overcome the tyranny of the bourgeoisie (Marx 73). This seems like the views of Mill who argues that the citizens are to have freedom and the state, which is in small minority, should not exercise tyranny over them. Nevertheless, for Mill, the impediment to freedom is the â€Å" masculine state, † (Mill, 219). For example, Mill argues that men control the affairs in public life and hence the women are forced to perform the duties of the private life. This implies that the half of mankind who are women are not free. In conclusion, this essay argues that Marx and Mill both share similar understandings of freedom such as the possibility of progress in society, the views that hold that freedom is an end in itself, and the idea that human nature for self-determination must be valued. However, both Marx and Mill pursue a different road in their conclusion of the concept of freedom. As described above, Mill’s argument argues that masculine is the impediment to freedom. This is so because most of the domestic work is done by women. Marx on the other hand views that the impediment to freedom is the bourgeoisie. Marx believes that capitalism is the problem for freedom and hence advocated for communism. As well, Mill advocated for freedom without the intervention from anyone or from the state as long as their action done does not affect others. Mill also argues against the norms of society that require the individual to conform. As well, he argues that the state should not interfere in the individu al`s affairs as this is a violation freedom. On the other hand, Marx suggests that the individual cannot be separated from the society. Thus the state can intervene in order to bring the society together and prevent other people from acquiring all the wealth. Ultimately Marx’s vision of communism is valuable because it is a vision that allows for the critique of contemporary society. As well, I would in conclusion, I would argue that capitalist system denies the majority freedom. For example, Even if you desire to have a certain type of work, you are not free to choose your boss. On the same point the people who controls the means of production have the freedom to choose among the abundance supply of labour. I would agree that communism in which the means of production is owned by many could have been a good society for mankind. Capitalism denies the freedom of choices to many people especially the poor. It lead to a few of individual controlling all the wealth. NB: The word freedom has been used interchangeably with the word Liberty. Work cited: John Stuart Mill, â€Å"On Liberty â€Å"Broadview Press. Mill, J.S. 1869 The Subjection of Women. Friedrich Engels and Karl Marx. Robert C. Tucker. Ed. â€Å"The Marx-Engels Reader.†W W Norton Co Inc (Np); 2nd Revised edition: March 17, 1978. 1

Liking your job :: essays research papers

Persuasive Essay How many of you think about what you want to be when you grow up? How many see themselves as an upper class citizen in a couple of years? Are you attracted to a particular career because of the money or the adventure? All of these are questions most of us are being faced with at this point in our lives. We have to ask ourselves, would we rather have a job that we love regardless of the money, or would we rather make a ton of money but hate what we do? My future job is going to be something that I love, something with adventure. I have been thinking about becoming a FBI agent. Mostly everything I have heard about the FBI has been interesting. Besides the grueling and arduous process of becoming an agent, the idea of knowing things and being involved with things that the normal person doesn’t have a clue about. Of course there are the basic downfalls, but if I love doing my job I will deal with them. A good example of my theory is my mother, who is a preschool teacher. She doesn’t make much money, compared to a doctor or lawyer, but she is very happy with her job. Her students love her, and to most of them she is their guardian. Her students are with her for most of the day. Often times the whole day. She accepts the responsibility of basically raising the kids in her class. Her job can be very rewarding, from seeing a child move on to kindergarten, to teaching a kid to tie his or her shoe. People have to go to work five days a week. For the most part, your job is your life. If you have a job that you dread going to every morning, sooner or later it will catch up with you and force you to make a career change. Although a huge

Hamlet - Plot Summary :: essays research papers

Act 1 Scene 1 The scene is the Castle at Elsinore. Bernardo relieves Francisco, at about midnight. Marcellus who joins Bernardo in the watch along with Horatio who was told of the appearance the previous night. Horatio believes it to be a illusion until it appears. You learn that the ghost has appeared twice in the same armor that the king wore to fight Fortinbras, king of Norway, and the Poles who he defeated. The ghost appears again and again Horatio challenges it to speak. At the crow of the cock it moves and disappears. The three agree that they should tell Hamlet of this appearance. Act 1 Scene 2 The scene is in a stateroom at Elsinore. The Lord Chamberlain Polonius, his son Laertes and other members of the court accompany the king and Queen, Claudius and Gertrude. They speak of the mourning of the death of his brother, King Hamlet. He also says that desecration prohibit excessive grief. Next he speaks of Fortinbras who demands the surrender of the lands lost by his father to King Hamlet. Claudius has sent Cornelius and Voltimand with a letter to the bedridden king of Norway to restrain his nephew. The suit of Laertes asks if he should leave for France after attending Denmark for the coronation ceremonies. And his father and the king give him permission. The king and queens attention is now towards young hamlet. They are wondering why he is still grieving of his father's death. They then realize that it is sweet and commendable for hamlet to show love for is father by immediate grief. The queen asks hamlet to stay at Elsinore and hamlet says that he will obey her and the king commends him. Hamlet is left alone in the room and expresses his innermost thoughts, and admits that he would commit suicide if it were not against god's law. Horatio, Marcellus and Bernardo then join hamlet. Hamlet greet them, but when Horatio explains that he has come for the funeral of his father, Hamlet responds that he has only come for the wedding. Hamlet in talking mentions that he has seen his father and Horatio expresses interest because of there own sighting. Alone once more the prince expresses his convection that the ghost appareled like his father, is an omen the "All is not well." Act 1 Scene 3 At Polpnius' house Laertes is saying farewell to his sister, Ophelia.

Shakespeares As You Like It - The Philosophy of Jaques :: Shakespeare As You Like It Essays

The Philosophy of Jaques in As You Like It Jaques is one of the characters in Shakespeare`s comedy As You Like It. We- as audience and readers- learn that although he was previously a libertine, he now seems to have turned to philosophy in his quest for a new identity. As a philosopher he questions much of what he sees around him. At one point Jaques analyses what it is to be a man (II,vii, 60-166). He sees the world as a stage wherein men and women are players, and their different ages represent different acts and scenes in the play. His descriptions suggest that the roles are largely beyond the players` control; that a script for the play has already been written by an exterior force. But there is a sense of contradiction in all this; the stages Jaques outlines for us (presented to his audience as universal) do not account for his own role. Since this is the case we must either presume that Jacques is somehow exceptional or that the roles are not as fixed as people imagine. One can always argue that Jaques is an outcast of some sort. On the other hand, the Duke Senior is eager to offer him a position at court, thereby giving him an opportunity to obtain an acceptable role within the framework of a hierarchical, society, but Jaques turns down the offer. He needs to widen his horizon, and is so imp atient about learning more that he does not even stay to celebrate with the rest of the uke`s men."To see no pastime, I." (V,iv,194). Instead he wants to go to Duke Frederick: "Out of these convertites,/ There is much matter to be hear`d and learn`d" (V,iv,183-184). Jaques has no particular interest in being part of an established society. He creates his own role and his own destiny. By his mere presence in the play we are made aware of the infinite choices that confront human beings in their lives. Rosalind is the only other character in As You Like It who really challenges established roles, but whereas she (in all likelihood) returns to court and is satisfied with the new development (after all, she brought it about), Jacques is unwilling to let go of his freedom and independence introduced to him in the green world. Jaques first attempts to challenge established norms by putting on a fool`s appearance: "O that I were a fool!/ I am ambitious for a motley coat.

Brain death determination

Brain Death Determination When the brain has a lack of oxygen, even for a few minutes, it could lead to loss of brain functions such as a gradual loss level of consciousness or a complete loss of consciousness causing the person to slip into a coma. In the most profound cases, irreversible brain damage and death occurs. Oxygen deficiency can by caused by many things, such as; a brain injury, fall from height, traffic accidents, heart failure, stroke or some neurological disease. That may cause irreversible loss of the brain cells performance.The medical term for insufficient oxygenation to the brain is referral Anglia. Historically, before recent technology the scientists defined death only when the heartbeat and breathing stopped. Afterward, the idea of brain death was announced in 1959 by French neurologists' Moldable and Gluon. They determined this state as â€Å"beyond coma† (D*mice et al. , 2004). Then after around ten years, within the medical community the development o f many types of equipment became available which aided in increasing the longevity of individuals with serious injuries to the brain.Some examples of these devices are ventilators to maintain respiration and heart monitors. These innovations in medicine made the concept of brain death clearer by closely showing the relationship between the respirations or heartbeat and brain. These innovations in the medical field guided the Harvard Medical School Committee to clarify that idea in 1968 (Sass, 2014). After that, it was medically defined as permanent loss of all brain functions, including cerebrum and brain stem due to total death of brain neurons that is caused by decrease of blood flow and oxygenation into the brain (ibid).This essay will discuss the main brain regions that have immediate cause of brain death and their functions, including the required tests of these regions, both clinical and confirmatory, for instance, the Electroencephalogram. The brain carries two major parts, c erebrum and brain stem. When they have any cause of damaged that might be a final result in brain death. Each one has primary roles in a person's life, because they are responsible for the main operations in human survival, especially the regulation of cardiac and respiratory functions.The cerebrum is the largest part of the brain and divided into two hemispheres (Fall & Bergman, 1998). There are main functions for he brain cerebrum without them no human can live. It is important to be concerned with functional specialization of different regions of the cerebrum to guide the treatment of the physician and assists them in making the right diagnosis. The cerebrum has a large primary sensory area, which is responsible for general sensation, for example, smell, vision, and hearing.The motor area is responsible for controlling the skeletal muscles, and the association area of the cortex has operations similar to the sensory areas but more complicated such as behavior, communication and i ntellect (ibid). Secondly, the brain stem is located in the posterior division of the brain and connected to the spinal cord. Beside that it includes three significant parts; medulla obbligato, pens and mandarin. Each one controls principal performance and it is the pathway of sending and receiving sensory information signals from the body to the brain.It has other important functions that have a major affect on a person such as regulation of the respiratory system, consciousness, alertness and awareness (Kiering & Barr, 2009). In general, both cerebrum and brain stem damage may end a arson's life because they contain all the regulation centers for all of the most critical functions that are needed to sustain life. There are many criteria to diagnose brain death. Each country has their organization, but there are general rules and guidelines in determining brain death for patients worldwide.There are important tools to consider when deciding whether the patient is dead or not, befor e the process of diagnosis of death by the criteria. The first tool is a person who is approaching the protocol of brain death qualified? For example, an ICC physician, an anesthesiologist, an internist, a neurosurgeon or a neuron physician are allowed and qualified to perform the tests because they have studied and trained to diagnose brain death, but a dermatologist or an ophthalmologist they have not done training on that.Although, they need to know the state of the patient and must be in a coma with ventilator support and the cause of their comatose condition must be rolled out, for instance, Head trauma, Cardiovascular hemorrhage, cerebral Anglia or primary brain tumor. Next, the cause of brain damage must be clarified six hours before tarring brain functions evaluation. Finally, the patient should not be hypothermia and body temperature has to be above 34 C or 32 C in some countries protocol and the person should not be under sedatives, muscle relaxant, anticonvulsant†¦ E tc Drugs for at least the previous five days. When these tools completed correctly the physician can start the diagnosis in following exam steps. The first clinical examination is to confirm that the patient is in a coma and to make sure a patient is not having any seizure activity in the brain. Furthermore, the physician needs to test he absence of motor response by painful stimulation for both hands and feet. It is required to do these evaluation exams on the standard method before starting the brain stem reflexes test because each exam depends on the previous one to give correct final result.Once the physician has done from the previous evaluation he will start the brain stem reflexes tests, which called the first clinical examination. These are five different exams and begin with papillary response. The light stimulation to test the pupil response by bright beam of light on both eyes, for example, a pen alights. Also, corneal reflex is involuntary blinking and has to be tested v ia a wisp of cotton wool to touch the cornea. Thirdly, cool-cephalic reflex it does perform by moving the head to a different direction and monitor the retina changes during the head movements.Fourthly, vestibule-ocular reflex this another test to activated eye movements by injecting both ears about 50 ml of ice-cold water or saline for adult, but children, less than 20 ml may be used. After all, upper and lower airways stimulation is produce either gagging or coughing. Furthermore, this exam's purpose or provoke the pharynx and trachea. For instance, using catheter leads down to reach into the pharynx and the trachea (Saudi center of organ transplantation, 2009). Accordingly, all those brain stem tests should result an absent responses to declare brain stem death.After finalization of the first examination, it's recommended to not start the second clinical test before 6 hours from the time of first exam end for an adult and after 12 hours for children (above 1 year),24 hours for in fants (above 60 days-I year) and 48 hours for neonate (7 days-60 days). Therefore to have enough mime to perform the confirmatory tests, such as Electroencephalogram (EGG) which is a machine that has 21 electrodes connected to the skull to cover all the brain regions and measures the electrical activity of the brain (ibid).In fact, the EGG and other confirmatory tests are optional in some countries but it is often helpful for the physician to prove that the brain is permanently damaged by having more than one test that confirms his diagnosis and prognosis. The next clinical exam is apneas; it is done to indicate the failure of involuntary respiration. This exam has a specific rotator to perform it, such as an increase the inspired fraction of oxygen without changing the ventilation rate, disconnect the patient from the ventilator for 10 minutes and supply a continuous flow of humidified air.These procedures are done to detect if there is any attempt for the patient to breathe (ibid) . Another test that is sensitive in analyzing the circulation in the brain is transitional Doppler (ETC) this examination detects the velocity of the blood that's circulating in the blood vessels supplying oxygen-rich blood to the brain. It uses ultrasonic waves that are focused onto a beam that is directed at different depths and angles by an experienced operator. The technologist uses sites on the skull where the bone is relatively thin and relatively close to the major vessels whose blood flow velocities are critical.One major vessel that supplies the brain is the Middle Cerebral Artery (MAC). When the blood flow circulation is compromised to the extent that survivability is not possible the ETC shows reverberating waveforms as the blood ceases to flow in it's normal direction and instead is ineffectually regurgitating back and forth without flow in espouse to the heart contraction. Later there are systolic spikes that indicate some increased pressure in the vessel with heart con traction but without effective flowing of blood through the vessel.The last signal that is compatible with brain death is a loss of signal entirely indicating no activity in the vessel and no recordable blood flow in the critical vessels of the brain. In conclusion, the concept of brain death has developed with period of the medical field improvements. The absence of a rich uninterrupted supply of oxygen is imperative to supply the brain and maintain unconsciousness and provide for the populations of neurons to continue to function properly.Trauma, disorders and diseases which impair circulation in the cerebral cortex and brain stem bring about a cascading assortment of symptoms that if not reversed results in death. The protocols and guidelines for brain death determination have been established for the safety of the patient to distinguish between patients who have suffered a life-threatening insult, but who may recover and those unfortunate individuals in whom there is no hope for recovery.

Component of Marketing Plan Essay

instauration selling formulate is the central promoter for handleing and coordinating the trade effort. The merchandise picture operates at two levels strategic and tactical. The strategic merchandise aim lays emerge the butt joint food markets and the value proposition that go forth be offered, base on an compendium of the best market opport unities. The tactical trade intention specifies the trade tactics, including return features, promotion, merchandising, pricing, taxation sales channels, and good. merchandise think is a indite document that summarizes what the marketer has learned closely the market place and indicates how the upstanding proposes to arrival its selling objectives. It contains tactical guidelines for the market classs and pecuniary allocation over the aimning period. It is ane of the close to important come to the foreputs of the market process. merchandising plans atomic number 18 becoming more than guest and competit or oriented and better good and more rea angleic than in the then(prenominal). market planning is becoming a constant process to respond to rapidly ever-changing market conditions.What is a merchandise syllabus?A marketing plan provides instruction for your marketing activities. selling plans need non be long or price a lot to put together. think back of it as a road map, with critical directions on how to get to your destination. Sure thither whitethorn be a few bumps in the road, perhaps a bending or two, but if the marketing plan is c ar in full researched, thoughtfully estimateed and evaluated, it forget ease the ecesis chance on its goals. The marketing plan details what you ask to accomplish with your marketing dodging and helps you stir your objectives.The marketing plan Allows the organization to looking for internally in order to fully understand the personnel office and results of past marketing decisions. Allows the organization to look external ly in order to fully understand the market in which it chooses to contend. Sets here by and by(prenominal) goals and provides direction for future marketing efforts that e very(prenominal)one in the organization should Understand and support. Is a discover component in obtaining funding to observe sweet initiatives?Components of a Marketing course of studyA marketing plan consists of adjacent components1. Executive Summary2. Situation digest3. bone up epitome4. Marketing Goals and Objectives5. Marketing Strategies6. Budget7. Marketing inspect8. rating and takeExecutive SummaryThe executive director summary is the first part of the marketing plan, but should be written after all other move argon completed. It is a brief overview of the entire plan and covers only the main points. It is pulmonary tuberculosisful to mess you approach with your plan, such as investors, who whitethorn want to aver a synthesized version to observe if they argon interested in it be fore taking the time to read it in depth. The executive summary is as well as useful internally, as it helps to remind you and your employees of the organizations desired marketing goals and how to achieve them.Situation AnalysisThe situation analysis helps you to determine where your organization presently stands. It should break down whats going on remote of the organization, whats happening with consumers, and how the strain is process internally.External AnalysisWhat changes ar taking place in your city, county, state, country and round the world that could potentially impact your logical argument? Some things to investigate atomic number 18 Changes in political positions and legislation at the local, state, and theme level. Changes in engineering Trends in familys values and habits Identify competitors and list their characteristics Economic conditions customer Analysis forward developing a marketing plan its important to find out what consumers want and how they ma ke secure decisions. This whitethorn require some marketing research. hold about(predicate) these factors watercourse and potential customers Trends in consumer buying habits wherefore do consumers buy this harvest-home or service? Why do others non get this fruit or service?Internal AnalysisKnowing the state of the organization and its resources helps to determine where it is bullnecked and what areas need attention. Include the pursual in the marketing plan Current state of financial and human resources judge state of financial and human resources Your disdains carrying into action in sex act to competitorsThe 5 Cs of Marketing sens be summarized as confederacy The yield time line, experience in the market, and so onCollaborators (or Partners) Distributors, suppliers, and alliances. These are any companies that you forge with on a sidereal day to day basis to help your confederacy run.Customers This is your market. conduct yourself what benefits they ar e looking for. What motivates them in the purchase process? Where the customer does actually purchases your product? How the product is purchased (impulse buys, internet, etc)? Understand the quantity a customer ordain purchase and up to now trends in consumer tastes.Competitors Both your actual and potential competitors and those that directly or indirectly compete with you. Understand their products, positioning, market percents, strengths and weaknesses.Climate (or Environment) These are governmental policies and regulations that affect the market. It is also the sparing environs around your association which is the duty cycle, inflation rate, interest rates, and other macroeconomic unfreezes. Societys trends and fashions are assemble in the clime. The technological surroundings is creating new ways of satisfying needs (i.e. development technology to enhance the demand for vivacious products). tog out AnalysisConducting a rig out (strengths, weaknesses, opportunit ies, threats) analysis is essential in assessing the federations position and serves as a guide to developing marketing plans.Benefits of a SWOT AnalysisA SWOT analysis provides a fairly simple, low-cost way of assessing the companys position. It presents data that is important in developing logical argument and marketing plans, as well as setting organizational goals and objectives. It tells you where the company soon sits, and where it needs to go in the future. picWhen conducting your SWOT analysis, you should Examine your companys strengths, weaknesses, opportunities, and threats from a customers perspective. If youre having trouble viewing issues that way, guide customers what they think or conduct surveys. signalise internal issues from external issues. The companys strengths and weaknesses are internal opportunities and threats are external. The delineate test to divergentiate the two environments is to ask, Would this issue equal if the firm did not exist? If the a nswer is yes, the issue should be assort as external.Some things to consider about your company when determining your strengths and weaknesses are size and financial resources Scale and cost economies Customer PerceptionsYou allow probably form to do some research on your competitors, your attention, and the environment in order to complete the opportunities and threats grammatical constituent of your SWOT analysis. Here are some topics to consider Trends in the warring environment Trends in the technological environment Trends in the sociocultural environmentOnce youve sinless a SWOT analysis for your company, gravel the resulting strategy in your business and marketing plans. Some key actions to take complicate Transform strengths into capabilities by matching them with opportunities in the environment. lessonStrength The company has a very efficient order fulfillment and distribution process Opportunity in that respect is an unfulfilled need for the companys product i n other countries force The company is capable of distributing its products worldwide convert weaknesses into strengths by investing strategically in key areas.ExampleWeakness Employees are not familiar with the latest technology in the companys patience Investment The employer sends employees to classes, workshops, and conferences Strength Employees now slang inside information on slickness edge technology relevant to the industry Weaknesses that cannot be converted into strengths become limitations.ExampleWeakness A start-up company that has a tight distribution compute and no connections in the industry may clear difficulty getting shelf length in stores Meaning to consumers Consumers may not be able to find the companys products Minimization Allow consumers to purchase products through other channels, such as a weave site or mail order catalog.Marketing Goals and Objectives later on determining your companys strengths, weaknesses, opportunities, and threats, youll hav e a better idea of what marketing goals and objectives should be set. Goals are the overall accomplishments that youd like to make and objectives are benchmarks to clash those goals. You might say that goals are more qualitative and objectives are more quantitative.For fountMarketing Goal enlarge sensation of Product XCorresponding Objectives Increase last forms direct mail distribution by 20% this year develop a web site for Product X by June 1st participate in five-spot trade shows by the end of the year. Goals must be pragmatic and consistent with the firms mission. Objectives must be mensural and time-specific. You may also want to hold the person responsible and the cipher undeniable for each objective.Marketing StrategiesIn this section, youll determine your primary, secondary, and tertiary target markets and their purchasing characteristics. Next, demonstrate the marketing cockle elements (product, price, distribution, and promotion) as they touch on to your product or service. Some questions you may want to answer for eachtarget market includeProduct What are the features and benefits of your product? What is your competitive advantage? How entrust you position and differentiate your product? What antonymous products are available? What customer run are available?Price What are the be associated with the product or service? What will your pricing strategy be? Will you give discounts?Distribution Who are your suppliers and intermediaries? How will you make the product or service conveniently available to consumers? What partnerships can be developed to distribute the product?Promotion Where will you advertise? What humanity relations activities will be tangled? If you will be involved in personal selling, what is your sales strategy? What types of promotions will you run? What sponsorship opportunities are available? pose the Promotion MixWhen deciding how to powerful utilize the marketing communications mix to outfit your marke ting objectives, it is important to consider the relative strengths and weaknesses of each component of the mix. Further, you must always define your total compute first (generally defined in the Marketing and/or Business Plan) and then mold upon the best way to leverage the different elements of the mix to maximize the return on your investment. You will balance the various parts of the mix to not only score an integrated approach to your marketing communications but you must also leave enough resources for each component to be successful. Here are some things to declare in mindpicReaches large, geographically sprinkle audiences, a great deal with high frequency petty(a) cost per exposure, though overall costs are high Consumers perceive publicize goods as more legitimate Dramatizes company/ note Builds brand name image may stimulate short-term sales Impersonal, unidirectional communication Expensive pic more or less hard-hitting slit for building buyers preferences, convictions, and actions Personal interaction allows for feedback and adjustments Relationship-oriented Buyers are more attentive Sales force represents a long-term commitment Most expensive of the promotional tools picMay be targeted at the trade or ultimate consumerMakes use of a variety of formats premiums, coupons, contests, etc. Attracts attention, offers strong purchase incentives, dramatizes offers, boosts sagging sales Stimulates readily response Short-lived Not effective at building long-term brand preferences picHighly credible Very believable some(prenominal) forms news stories, news features, events and sponsorships, etc. Reaches some(prenominal) prospects missed via other forms of promotion Dramatizes company or product Often the most under used element in the promotional mix Relatively bargain-priced (certainly not free as many people think at that place are costs involved) picMany forms Telephone marketing, direct mail, online marketing, etc. Four distinctive char acteristics Nonpublic, Immediate, Customized, Interactive Well-suited to highly-targeted marketing effortsBudget The goal of your marketing budget is to control your expenses and project your revenues. It also assists in the coordination of your marketing activities within your organization. A realistic budget establishes a banner of process for your actions, and communicates those standards to others responsible for implementing your marketing strategy. A well-designed budget is also a tool to cargo hold you on target and indicate when there is needed modification of your marketing plan, peculiarly if something goes really right or very wrong.Budgeting ApproachesWhere do you get budget numbers game? How do you set a budget and organize it? What are some standard ways to measure your budget? there are several approaches you can take to create your budget. Examples of these approaches may include basing your budget on Percent of projected gross sales. Percent of past gross s ales. Per unit sales. Seasonal allocation. Projected cash flow. tell apart a budget methodology that will work best for your business. You may want to make this choice based on how you track your sales and revenues, or based on industry standards.Marketing canvasThe Marketing Audit is committed to alter strategic decision making when companies are face up with specific business challenges. Our market research studies provide clarity and insight, often on the most important questions faced by top executives, corporate managers, and strategy professionals.Here are 10 of 25 key dimensions a marketing audit should assess1. Key factors that impacted the business for good or for bad during the past year. Including an evaluation of marketing surprisesthe unanticipated competitive actions or changes in the marketing climate that affected the performance of the marketing programs.2. The purpose to which each decision in the marketing plane.g. targeting, positioning, pricing, advertising, etc.was made after evaluating many alternatives in terms of profit-related criteria.3. Marketing knowledge, attitudes, and satisfaction of all executives involved in the marketing function.4. The extent to which the marketing program was marketed internally and bought into by top charge and non-marketing executives.5. Customer, distributor, vendor, and intermediary satisfaction based on research among key target groups.6. The performance of advertising, promotion, sales force, and marketing research programs in terms of ROI.7. The performance of non-traditional programs, particularly digital offerings, in terms of ROI.8. Whether the marketing plan achieved its stated financial and non-financial goals and objectives.9. Which aspects of the plan that failed to meet objectives with specific recommendations for improving next years performance.10. The current value of brand and customer equity for each brand in the product portfolio.Evaluation and ControlMany business owners forget the magnificence of evaluating their marketing plan. This is extremely important, because it serves as a guideline for what to do or not to do in the next marketing planning period. It is also ensures that the plan will be implemented properly. Some questions to be answered include How will employees be evaluated and salaried for their work? How can communication amid employees be improved? Do the employees share the firms values? Is management committed to the implementation of the marketing plan? What can be done if the product or service does not meet performance standards? What corrections can be made if the pricing, distribution, and promotion strategies do not accomplish the marketing goals and objectives? How will marketing activities be evaluated?