Social Media Marketing of UnME Jeans Research Paper

Social Media Marketing of UnME Jeans - Research Paper Example As the paper outlines, social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Considering that the aim of the marketing strategy adopted by the company is to boost sales, it becomes evident that the section of funds allocated for television advertisements are not as effectively utilized as they would have been if invested in internet marketing. It is seen on Slexchange that the largest percentage of online purchases is in the apparel section (Steenburg & Avery, 2011). This means that UnMe jeans must pay particular attention to this sector of marketing. The aspects that must be taken into consideration, to conclude upon the most effective form of marketing are the efficiency of the marketing vehicle in reaching the targeted audience and the deliverance of the brand image. Assessing the issues contained in the UnMe jeans case, it would appear that the major issue or weakness affe cting UnME is restricted budget allocation for internet marketing. As per the media plan adopted by Margaret Foley, in Exhibit 1, the highest percentage of the budget has been allocated for television advertising, with a very small percentage for search marketing and online banners. It would be more economical to invest in online marketing and cut down on traditional forms of marketing. With the emergence of Web 2.0, it has become the most preferred form of interaction with the targeted audience, pushing magazines and newspapers further into the background. But UnMe’s strategy of sticking to the traditional methods could be construed as its key weakness. As per the current media plan, since television advertising has been allocated the maximum funds, UnMe faces the threat of losing a targeted audience. On the same lines, the changing behavior of the targeted audience is a key external threat for it as well. The targeted audience is teenage girls who value unique styles, are s ocial and take an interest in brands that have unique features. This targeted group has clearly migrated from television, newspapers, and magazines to Web 2.0, the reasons being: They do not have control over the information provided to them through newspapers, television or radio. The audience is forced to see a large number of advertisements, causing too much clutter, making it impossible to reach the targeted audience effectively. Considering the control they can have over the online content they choose to view, other forms of interaction became a pleasurable experience. UnMe jeans would be able to garner sizable opportunities by allocating higher funds for online marketing due to the reason that the targeted audience can be reached more specifically. The targeted group being teenage girls, it would be easier to locate them on social networking sites and provide them with banners and ads that would interest them. Further, the advertisements could be customized according to the ch oice of the audience through virtual places. The banner ads which interest the consumer lead them to go through the product list of the brand out of their own will, having a positive impact on the willingness of the consumer. It is seen that most people that work from home or households spend about 30% of their time on web-based applications and the internet.  

Online Banking Essay Example for Free

Online Banking Essay 1. Introduction Background As the developing of the technology, the Banking had large change, it is necessary to study how to use ATM of Online Banking to keep and management our property. John Shepherd-Barron had invented the Automatic Teller Machine (ATM) in 1967s, the ATM becomes the most important equipment in people’s life after 40 years, and there are about 403,000 ATMs in the U.S (Katharine, 2009). It can say that many people are using it everyday, like save money, and draw money or some transaction money, so the how to avoid and reduce the risk of ATM become more important than others activity, recently, the crime about the ATM increase rapidly, like copy the card information to steal money at ATM, cash trapping and other ATM scam were cost  £29. 3million last year in the UK (Emma Reynolds, 2012). The second problem is the emergency about the bank system, like server shut down with out omen, which will make serious effect to human life (European ATM Security Fraud Prevention). This part provides a critique of the literature of the ATM Bank System. The Automatic Teller Machine (ATM) in 1967s and becomes the most important equipment in people’s life after 40 years, there are about 403,000 ATMs in the U.S (Katharine Gammon, 2009). I choose this topic because using bank system is very important activity in our life, we are overseas student in the UK and we must management our property safely, so I think young people is likely to contribute to this topic. 2. What are the negative effect of ATM Banking Online 2. 1 Risk of ATM In the ‘ATM Threat and Risk Mitigation’ (Frank D, N.D), the author focus on the all kinds of crimes about the ATM, for example stolen or swindle with ATM, introduce the ATM Security in detail and analysis the development of sale transactions, at last author gives some suggestion to readers how to protect own account and create some ideas for Bank how to complete the ATM Systems perfect. The literature describe how steal the information of costumers’ bank card and how to use these information to copy a card to steal the money also, in conclusion, do not use the ATM which looks suspicious and report to Bank. The literature provides very important information about how to avoid to lose money in ATM. 2. 2 Risk of Bank Online The second literature is ‘Risk Management Principles for Electronic Banking’ Electronic Banking (Basel C, 2003), this is a book which focus on the risk of online banking and this is a group work, there are many people to finish this literature together. I think this is a very good book because author use many example to explain and discuss the risk management principles. In this literature author explain and disuse the challenge of the Online Banking (E-Banking or Internet Transport). Base on the example of Electronic Banking Group (EBG) to describe the 14 risk management principles of electronic banking (Basel C. 2003). This book lists some challenge of the Online Banking: †¢ The innovation of electronic banking skill and customers sever are change rapidly. †¢ The electronic banking more deepens on information technology, so make the process more complicated. †¢ It is base on the Internet; the visitors come from all over the world, so it maybe produces many security issues of system †¢ The author lists the relevant solution: †¢ Effective management from the bank †¢ Building a comprehensive control process †¢ Investigate and supervise the process of relationships. The literature providers some good measures for Bank to reduce the risk of Online Banking (Emma R, 2012). 3. New ATM innovations Nowadays, the technology of ATM develops to a high level, it can realize many useful functions, however, the requirement always can not be content, that encourage people to create new ATM. A technology will be tested in India. ‘In the wake of increasing instances of fraudulent money withdrawals from ATMs in Chandigarh and Panchkula, the security agencies are in the process of conducting tests on the new safety equipment likely to be installed in ATMs in the near future’ said by Khushboo Sandhu (a leading Columnist associated with The Indian Express) in 2010. That means, we do not need bank card anymore, just use the scanner to affirm the costumer (Thorsten, 2012), that will reduce the process time and make process safe, because it is very hard to copy biological information. 4. Analysis and Synthesis The ATM and Banking online system were invented by human, so it must be have many regrets, it must have many risks during the processing. Frank and Basel(2003) had explained some typical risks in the bank system and gave some advise of solution, however, there are always new problems will appear in the future. These problems will become the new challenge of the bank system in Thorsten’s (2012) viewpoint. Maybe this is too professional to students, however , how to choose a suitable bank is significant for the international students.

In Our Time Reader Response :: time

In Our Time Reader Response "In the early morning on the lake sitting in the stern of the boat with his father rowing, he felt quite sure that he would never die" (19). The first four readings of In Our Time seem to be primarily focused on the life/death relationship that life presents. After reading the first story, I have to be perfectly honest in saying that I do not believe that I understood all of the underlining themes, but did start to focus more intently when the story describes the women on the pier with the dead babies. Automatically, this imagery made me think of the response passage from this set of reading. Denying oneself that death exists and that it, ultimately, a part of everyone's life seemed to be a common philosophic element that both of the stories possessed. Just as Nick reassured himself that the inevitable would never to him, the women on the pier with their six-day-dead (!) babies that "wouldn't give them up". I think that the connection to Hemingway's life in these elements possibly show or admit the Lost Generation's tendency to deny to themselves that they were susceptible to harm and death. An example of this is the char acter in Jack Kerouac's novel On the Road tended to lead a free and reckless lifestyle of drugs, partying, and freedom that seemed to have no limits or consequences. Another example of the life/death relationship that seems to be exemplified in the first four pieces of Hemingway's novel is the conflicts that arise during Indian Camp. Rather than Nick expressing the sole fact that he believes he is not going to die, I believe that, because of his father, he misunderstood the concept of dying. I believe that the passage that stated, "he felt quite sure that he would never die" was essentially a reaction to the pregnant woman's husband's suicide. Because that was the topic that arose during the story, I believe that Nick interpreted the situation that "death" was equal to "suicide" and, in believing that he would never commit suicide, ultimately believes that he will, thus, never die. I also believe that there is significance in the way in which Nick's father spoke to him while performing the C-section on the woman. He said something along the lines of "you can watch this or not" meaning that, even I Nick didn't watch his father perform the surgery, it was still taking place and, thus, just a part or fact of life.

Animal Cruelty in China Essay

Now our eyes are lashed by animal-abusing events nearby: Liu Haiyang, a Qinghua University student, hurt bears by sulphuric acid; tigers in circus troupe died of tiredness; thousands upon thousands of pet dogs in Guangzhou have them vocal cords cuthere are still countless such examples too tragic to look upon. The lesson we learn from that is not the transaction to individual event, but the need of some deep-going thinking: why does China have no related laws to ban and penalize similar commitment, when our society is increasingly developed; and why can our citizens turn blind in front of such atrocities when they are kept in a nation with profound Buddhism origin. Few people in China care about the feelings of animals or possess the concept of animal welfare. Some traditional factors play a positive role in this field. From childhood, anything about animals, most Chinese children get in touch with has undoubtedly put man above them. Even some of the children songs have described the nature of animals as malicious, such as slippery fox and ruthless wolf and so on, which not only casts a dark shadow over their hearts, but also leaves a wide gap between animals and children. These can all be taken in at a glance at the old saying: Man is the master of the universe. Disdain in spirit may lead to cruelty in action. As a result, man endows himself the natural rights to dominate the universe at the thought of human rights is gifted by the God, and take the life of animals as trifling matters. The civilized man always divides creatures into mankind and animals. The reason is no doubt that man thinks high of himself. Then is the deep-rooted human priority really true? Why should we insist on the inferiority of animals? Darwin has particularly compared the intellect of man and lower orders animals. He hold the opinion that we now know that the sensory organs, intuition, all kinds of emotions and functions, such as, love, memory, attention, curiosity, imitating and reasoning abilities, etc. Scientists have proved that animals possess sense perception as man does, which makes us have to ask ourselves a question: in the past 200 years, why did men keep extending the idea of ethics from state to nation, then to race, and finally to all individuals? Of course, morality has economic limitation. The reason because we found the former practice unfair. History shows that the category of ethical ideas is continuously expanding, and its extent keeps deepening. Man will finally break each kind of discovered unfairness, but we still exclude most perceptive species. Man could not communicate with animals in language, nor could they by other means. Therefore, man could not understand their agony and thereby took it as granted that animals could not sense pain. But now, man can measure whether an animal is suffering pain by some quantified standards. Experiments also proved the ability of animals to sense pain. If man still disregards their feelings in such a case, then it can by no means be considered a noble thing. A Chinese proverb says that never give anything to the others unless you like the thing. It may be changed into never give anything man dislike to them. Then how should we judge the suitable category of ethics at present level? I believe that the profit of each object involved in an action should all be considered. Therefore, we should extend the category of ethics to all species that are able to sense pain, joy and happiness. Why cannot man recognize animals in real life? The reason is that morality also has limitation of society. In reality there are usually conflicts between man and animal. Once man thinks an animal is harmful to him, he will show defense and hostility, considering not at all its welfare. Humans treat other humans still like this, let alone towards animals incapable of communicating in human languages. Therefore, powerful binding force is needed to seek welfare for animals. From the legal point of view, the inheritance of excellent Chinese traditional morality should be absorbed by newly discussed Chinese Animal Welfare Laws. Although it is easy to learn from abroad, it still needs persevering efforts of several years to really make the idea of animal welfare go deep into the hearts of most Chinese citizens. Since China has now been one of the members of World Trade Organization, the legal system and civilization level must catch up with the steps of economy linked to international developed countries. Thus, the development is wholesome, up-going and full-scale. It will be a great victory of global animal welfare cause to realize its popularization in China, a country that takes up one fifth of the world population. Up till now, most countries have enacted related laws and regulations. Many experience shows that in a society, the more advanced the economy, and the deeper the democratic idea goes into people heart, the much easier the concept of animal welfare is popularized and accepted by its citizens. Whether a person owns a kind heart can also be judged by his treatment toward animals. It is said that some criminologists point out that the maltreatment toward animals in childhood is a sign of the risk of committing crimes after grown up. Law is the minimal morality. The love and attention to animals should be from the bottom of hearts, instead of the regulation at legal levels. Maybe when human society reaches the stage of, in the word of Confucius, every life being equal, it is the time that animals finally be liberated. Universal love has no distinction between species. This is a world shared together by man and animals. China has started fairly late, but we may not escape or be absent in the trend of universal love. The future is bright but the way is zigzag. I would like to cite this Chinese proverb to describe the situation of Animal Welfare Law in China and I hope all the animals live happier life in the future, in China.

Philosophy of Plato Essay

?By studying Plato’s views on the soul, virtues, and forms, one can understand his outlooks on the individual and natural purpose, or telos. Plato had a teleological worldview, so he believed everything in nature had an end, or purpose. In his famous Allegory of the Cave, along with the Sun and Line analogies, Plato outlines the spiritual and intellectual journey of a human from ignorance into goodness and knowledge, which symbolizes a human reaching his or her purpose. This essay will evaluate Plato’s teleological view regarding humans by analyzing his Allegory of the Cave with relation to his views of the tripartite soul, virtues, and forms; in addition, I will determine if Plato’s views of virtue and happiness are feasible or not. Plato had an interesting view on the soul and its relation to the body. He believed that the soul had three parts: the appetitive, spirited, and rational. In his famous work the Republic, Plato argued that the soul must be tripartite because â€Å"the same thing cannot at the same time with the same part of itself act in contrary ways about the same† (Republic, IV, 1). This argument makes sense, for if the soul was just one part, it would contradict itself when it desires a thing at one time but does not desire it at another time. Plato related the soul to virtue by comparing the tripartite soul to the ideal city-state. He emphasized that, in order for one’s soul to remain good and orderly, its parts must not â€Å"interfere with one another [and not] do the work of others† (Republic IV, 5). This is what Plato calls justice, and it relates to an individual in one class not doing the business of another in another class. Accordingly, wisdom is the virtue of the rational part of the soul, relating to teachers, and courage is the virtue of the spirited part, correlating with soldiers. Finally, moderation occurs when the parts of the soul work together cooperatively, making the soul unified and complete, similar to a unified and flourishing city-state. Plato claimed that the natural purpose of humans is to reason well, and in order to fulfill this, humans must have these virtues of their soul. Plato, like many other ancient philosophers, thought of virtue as excellence. In the Republic, Plato regarded the virtues of justice, moderation, courage, and wisdom as the most important virtues, which is clear since he included them in his account of the soul. For our souls to reach their purpose, which is ultimately happiness, we must understand and live out these virtues in our lives. For example, according to Plato, one can master the virtue of justice by performing one’s work, or function, well, without interfering with someone else’s business. Also, in book IV of the Republic, Socrates attempts to convince Glaucon and Adeimantus that living the virtuous life is the best, happiest life. Plato, through Socrates, argued, â€Å"virtue is the health and beauty and well-being of the soul† (Republic IV, 6). Therefore, for humans to reach our end and find happiness, we must live a virtuous life. Plato had a very unique view on forms. He believed forms, as metaphysical entities, exist in a separate universe from the material world and that this universe of forms is absolutely perfect. Things in the material world that relate to forms are independent of the forms themselves. For example, a knife is sharp, but Plato believed it was separate from the form of sharpness. Plato believed virtues were forms, and notably that the â€Å"form of the good is the most important thing to learn about† (Republic, VI, 1). Like the virtues, the most important forms include justice, moderation, and courage, but the highest form of all is the form of the good. Plato believed that understanding these forms, especially the form of the good, is crucial to one’s purpose and happiness. Plato said, â€Å"Every soul pursues the good and does whatever it does for its sake† (Republic, VI, 2). Plato’s teleological view is shown here; the soul’s ultimate purpose is to find the good (and happiness), and if it does this, it will understand everything else. This idea is further explained in the Allegory of the Cave, which I will discuss in the next paragraph. The Allegory of the Cave describes a person on an intellectual journey from ignorance to reason. Most humans are like the prisoners in the cave; they are ignorant and fail to learn new things because they are comfortable with what they already know, despite the lack of reason. Plato said that humans must free themselves from their previous thoughts and see that these thoughts lacked reason, just like the prisoner who saw that the shadows were actually produced from objects and were not â€Å"real† themselves. Once outside the cave, humans can learn about virtues and forms, similar to the prisoner who sees natural objects and not human-made copies of them. Ultimately, at the end of their intellectual journey, humans will see that every form is derived from the form of the good, which is denoted by the sun in the story. Plato’s sun analogy is essentially within the Allegory of the Cave. The sun provides light, allowing us to see things for what they truly are; similarly, the form of the good allows us to understand other forms and therefore gives us knowledge. His line analogy is important in linking the visible and intelligible realms as well as metaphysics and epistemology. The lowest part of the visible realm includes images and pictures and is linked with imagination. The next part includes the material objects themselves and compares to belief. Entering the intelligible realm, there are numbers and shapes, associated with thought. Finally, the highest area involves forms and is linked, accordingly, with knowledge and understanding. In the throne of the highest area sits the form of the good, which is key to understanding everything else. Plato believed that virtuous people would do virtuous things. Initially, this seems to make perfect sense; a just person will do just things and an unjust person will do unjust things. Plato believed people are motivated by desire when making decisions, whether we choose the morally right or wrong option. He does not take into account, however, that a virtuous person might have to perform some immoral acts in order to produce a virtuous end. If a good man kills a murderer because he is a murderer, this is clearly an immoral act, but his intention is good and it is virtuous that he saved future victims of the murderer. The action is important in developing virtue as seen by others, but it does not necessarily improve one’s virtue because only the individual knows if he or she is actually being virtuous or not. Therefore, I believe Plato’s account of virtue is ultimately inadequate. Regarding Plato’s view on forms and the Allegory of the Cave, is it every individual’s purpose to find the good? Certainly everyone would desire to understand the form of the good, but Plato seems to reserve this for philosopher-kings, the wisest people destined to rule over others. This is a major problem in Plato’s philosophy, as he said everyone desires the good, but since only a few seem to have the intellectual capability to reach it, only these few should pursue it in a just city-state. It is, therefore, the job of these philosopher-kings to teach about the good, but as shown in the Allegory of the Cave, people who are not enlightened have a very difficult time understanding it and may reject it altogether. Since Plato believed that understanding the form of the good leads to happiness, he must have believed that only those with the intellectual capability to understand it are truly able to be happy. I think this is a major hole in Plato’s view of happiness, because people can definitely be happy without this knowledge of the good. Plato’s philosophy outlines a very ordered society and soul. His strong belief that everything in nature has a purpose appears in all his philosophy. His account of the soul is relatively complex due to his tripartite view, and his view of forms is also complex and unlikely, as Aristotle and other philosophers later rejected it. As shown in the previous paragraphs, his accounts of virtue and happiness are also insufficient. Despite this, Plato was an incredibly influential and important philosopher, and he is still effective in describing the individual and natural purpose through his philosophic beliefs.

Discovering Emotional Labour Essay Essays

Discovering Emotional Labour Essay Essays Discovering Emotional Labour Essay Essay Discovering Emotional Labour Essay Essay Emotional work is the control of a person’s feeling in order to expose the appropriate emotions to others in different state of affairss ( Hochschild. 1983: Pg. 7 ) . In other words. a individual has to set aside his or her ain feelings and shows the right emotions in the right topographic point at the right clip. This construct can be applied to many facets of our day-to-day life and when used in footings of it being sold for a pay. Hochschild ( 1983 ) specify it as emotional labor. By concentrating on the service industries. this essay will discourse Hochschild’s history of emotional labor and look into certain countries of concern caused by it. Although the pattern of emotional work can be link all the manner back to the ancient clip. the term emotional labor is considered to be comparatively new and is first discussed in Arlie Hochschild’s ( 1983 ) book. â€Å"The Managed Heart† . With the rise of the post-industrial work. there had been a important addition of the service sector during the late 1900s ( Hochschild. 1983: Pg. 9 ) . In fact. one now interacts with other persons instead than working with a machine ( Hochschild. 1983: Pg. 9 ) . Therefore. this gives rise to the importance of interpersonal accomplishments and the usage of emotional labor ( Hochschild. 1983: Pg. ) . Whenever a individual changes his or her emotions. tone. organic structure linguistic communication. etc. to conform to an ideal. it is considered as emotional labor ( Hochschild. 1983: Pg. 7 ) . It is practiced widely in many signifiers of modern work. A flight attending smiling heartily while functioning each and every riders. a cafe barista demoing enthusiasm when doing java. and a nurse screening attention and concern when assisting a patient. All of the above are illustrations of emotional labor. With it being a major portion of our behaviour today. it is critical that we look more deeply to understand how emotional labor plants. Hochschild discussed two types of emotional playing: surface moving and deep playing. Surface playing is the act of seting on or demoing an emotion without genuinely experiencing that emotion inside oneself ( Hochschild. 1983: Pg. 35 ) . This means that one has to stamp down his or her negative emotions. such as unhappiness. choler. ennui. etc. . and expose positive emotions. such as felicity. attention. exhilaration. etc. There have been concerns being brought up sing the usage of surface moving. as it can take to serious side effects such as depression. On the other manus. deep playing is the act of seting on an emotion that one truly feels inside ( Hochschild. 1983: Pg. 35 ) . This is done either by demoing the emotion that we truly experience or by true method moving. True method moving plants by thought of our past experiences we try to promote the existent emotion that we may non hold felt otherwise ( Hochschild. 1983: Pg. 38 ) . In footings of emotional labor. we are frequently mentioning to true method moving which is really much similar to come up moving. one lacks the freedom to truly expose his or herself during work. Now girls. I want you to travel out at that place and truly smile. Your smiling is your biggest plus. I want you to travel out at that place and utilize it. Smile. Truly smile. Truly lay it on ( Hochschild. 1983: Pg. 4 ) . † A pilot tells the above to the trainees of Delta Airline Stewardess Training Center. This clearly shows how much the air hose focuses on the value of a personal smiling to reflect it company’s individuality instead than its flight safety or the promptness of its flight goings and reachings ( Hochschild. 1983: Pg. 4 ) . Another good illustration would be the baristas working in the universe largest coffeehouse ironss. Starbucks Coffee being remained systematically by their directors to supply clients with the â€Å"Starbucks Experience† . Baristas are told to set up a cheerful and enthusiastic forepart. connect with the clients and to develop the say â€Å"yes† attitude. In fact. beside Starbucks. many other nutrient and drink concerns today have already travel on to concentrate on their client service instead than concentrating entirely on the quality and gustatory sensation of their merchandises. There has been much treatment of emotional labor being â€Å"Taylorized† . Hochschild ( 1983 ) compared the labor of a mill worker and a flight attender. She mentioned that a mill worker is merely making physical work while a flight attender has to make physical and mental labor. every bit good as besides emotional work ( Hochschild. 1983: Pg. 6 ) . Quite similar to Frederick Taylor’s standardisation of the physical motions of industrial workers in the early 1900s. scientific direction is now used to the mass production of emotional motions ( Fineman. 2003: Pg. 33 ) . For illustration. Disney provides prescriptions to their trainees to ever do oculus contact and smiling. greet and welcome each and every invitee. state â€Å"thank you† to each and every invitee. etc. ( Fineman. 2003: Pg. 32 ) . The Disney expression besides extends to personify visual aspects. such as hair length and manner. do up. organic structure aroma. nails length and coloring material ( Fineman. 2003: Pg. 32 ) . Besides Disney. a immense figure of companies are besides transforming emotional labor on a expansive graduated table ( Fineman. 2003: Pg. 33 ) . This is because of the economical benefit of making so ( Fineman. 2003: Pg. 33 ) . If employees are able to give the clients a good experience. do them experience welcome and particular. so the clients may reiterate their visit and purchase ( Fineman. 2003: Pg. 33 ) . This greatly concept greatly encourages houses to work the usage of emotional labor ( Fineman. 2003: Pg. 33 ) . The smiling of a salesman is seen as a cardinal characteristic of a â€Å"good† employee attitude and client satisfaction ( Fineman. 2003: Pg. 33 ) . â€Å"The infective smiling is regarded as beginnings of competitory advantage. ( Fineman. 2003: Pg. 33 ) . † As clip goes by and till today. we all expect service to be smiling ( Fineman. 2003: Pg. 3 ) . Many see emotional labor as a potentially good as no client will desire his or her temper to be spoiled by a ugly waitress or a crabbed banker ( Hochschild. 1983: Pg. 9 ) . Today. it is common to hold the thought that we pay for good service and anticipate it to be provided ( Hochschild. 1983: Pg. 9 ) . However. there are several countries of concern caused by emotional labor. Disney or Macdonald in the procedure of making criterions of their Dreamland Experience or the Big Mac. at the same clip besides produce emotion in their employees ( Fineman. 2003: Pg. 34 ) . The employees have to execute interpersonal work within them to make the ever-present smiling. niceness when under force per unit area and suppression of irritations and weariness ( Fineman. 2003: Pg. 35 ) . For those that uses deep moving to execute their work started to experience that they are get downing to lose their ain individuality ( Fineman. 2003: Pg. 35 ) . Fineman ( 2003 ) references that the flight attendings were so into their work function that they began confuse of their individuality. particularly their gender. Others prefer to take on the occupation by surface moving. seting up the show. looking right and no more ( Fineman. 2003: Pg. 5 ) . Using surface playing can still do one to breakdown under force per unit area. when their choler. annoyance or rebellion breakthrough ( Fineman. 2003: Pg. 35 ) . Beside psychological issue. there are besides cultural issues of concern over emotional labor. Many fast-food workers are immigrants who have small to smile about when the y arrive at work ( Fineman. 2003: Pg. 36 ) . A bulk of them have many jobs and faces much worry inside them but they are still expected to set up the smiling ( Fineman. 2003: Pg. 36 ) . Another cultural issue is that non all social-cultural background support smiling in commercial exchange. However. by standardising even the emotional facet. MacDonald except all their staff in all states and cultural background to smile at their clients ( Fineman. 2003: Pg. 36 ) . For illustration. in Japan native Nipponese business communities were taught to smile to assist them with international trades ( Fineman. 2003: Pg. 42 ) . However. this is a immense struggle with the traditional Nipponese manner. where instant smiling is considered as a cultural abuse ( Fineman. 2003: Pg. 42 ) . In decision. due to the emerging service sector work in the late 1900s and the transmutation of emotional labor on expansive graduated table through standardisation and preparation. we all expect service to be smiling today. No uncertainty. it is consider as potentially good. no 1 will wish their temper to be affect by the others. However. there are besides countries of concern over the psychological and cultural issues that arise from the usage of emotional labor. Therefore. it is of import for us to reconsider and possibly non excessively work the usage of emotional labor for ain good.

North and South essays

North and South essays The first two reading selections for Economics 344 make some notable observations about the growth and development of budding economies. In Engerman and Sokoloffs chapter entitled Factor Endowments, Institutions, and Differential Paths of Growth Among New World Economies, the authors compare the economic growth levels of the North American colonies to those of Latin American colonies. Then, in Tracking the Economic Divergence of the North and the South, Peter Coclanis notes the different economic paths taken by these two distinct regions of the United States. Overall, these two essays are similar in nature they make similar comparisons across two regions using similar criteria. The readings, however, differ drastically in their subject matter and in the scope of the comparisons. In the first reading, Stanley Engerman and Kenneth Sokoloff attempt to explain what factors contributed to the different levels of economic development between the North American colonies and the Latin American colonies. They hypothesize that the United States and Canada were able to sustain economic growth due to factor endowments that were superior to those of Central and South America. Endowments such as climate, soil, and density of the native population, they say, predisposed certain colonies to accomplishing economic growth. Institutions and government policies such as land policies and trade regulations were also significant determining factors, but less so than factor endowments. After comparing the prosperous colonies to the less prosperous, the authors then briefly state differences within the United States colonies as far as economic growth is concerned. Numerous differences in the economic patterns of the North and the South are pointed out indeed, in many ways t he South resembled those colonies that became less successful. Despite these distinctions, in the end, the authors conclude tha...

Preceding a Gerund with a Possessive

Preceding a Gerund with a Possessive Preceding a Gerund with a Possessive Preceding a Gerund with a Possessive By Maeve Maddox A gerund is an -ing verb form that is used as a noun. Like any other noun, a gerund can function as the subject or object of a verb, or as the object of a preposition: 1. Gardening is my favorite hobby. (noun, subject of is) 2. He likes shooting skeet. (noun, object of likes) 3. He loves to talk about hunting. (noun, object of the preposition about) 4. Do you mind my asking a question? (noun, object of mind) This post is about the use of my in the fourth example. Why precede the gerund asking with the possessive adjective my? Why not write, â€Å"Do you mind me asking a question?† In this sentence, the word asking is a gerund. A gerund is a noun. Nouns are modified by adjectives, not by other nouns or pronouns. Consider: Because some people don’t like animals, I ask a guest, â€Å"Do you mind my dog?† I wouldn’t say, â€Å"Do you mind me dog.† Ergo, I wouldn’t say, â€Å"Do you mind me asking?† That’s the reasoning and the rule. Then there’s popular usage: If you don’t mind him calling you at work, give him your business card. If you don’t mind them losing your possessions, then this is the hotel for you. You should take out the garbage without me asking. H. W. Fowler calls the construction of preceding a gerund with a noun or accusative pronoun a â€Å"fused participle† and devotes several tetchy pages to it in Modern English Usage. He illustrates the problem with three sentences: 1. Women having the vote share political power with men. (This example is grammatically correct: having is a participle modifying the subject women.) 2. Women’s having the vote reduces men’s political power. (This example is grammatically correct: having is a gerund modified by the possessive women’s.) 3. Women having the vote reduces men’s political power. (This example is ungrammatical.) Fowler points out that because the verb reduces is singular, women cannot be its subject. Yet, having can’t be the subject because that would leave women â€Å"in the air† without a grammatical function. He says the construction is a compound notion that fuses the noun women with the participle having. He calls this construction a â€Å"fused participle,† denouncing it altogether as â€Å"grammatically indefensible.† Modern grammarians still prefer preceding the gerund with a possessive in formal usage, but do not uniformly condemn the fused participle as Fowler did. A writer at a site about legal prose observes that sometimes a fused participle is the only idiomatic choice: There are exceptions–sentences in which idiom simply demands that a participle be fused, or else the sentence rewritten altogether.–Lawprose.org/. Some of the exceptions cited as being accepted by â€Å"respected usage commentators† are: The likelihood of that happening is nil. He frequently felt a chance of this happening. He disapproved of politicians still in their prime writing memoirs. Blindly following the rule with these sentences would produce the following unidiomatic constructions: The likelihood of that’s happening is nil. He frequently felt a chance of this’s happening. He disapproved of politicians still in their prime’s writing memoirs. Careful writers will continue to think carefully about which word precedes a gerund in formal writing. Even in informal speech and writing, a construction like, â€Å"I hate my husband being passed over at work† is to be avoided. As the speaker does not, presumably, hate her husband, the better choice is, â€Å"I hate my husband’s being passed over at work.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Math or Maths?"Confused With" and "Confused About"Using "zeitgeist" Coherently

REFLECTIVE COMMENTRY- Essay Example | Topics and Well Written Essays - 1000 words - 1

REFLECTIVE COMMENTRY- - Essay Example Anti-social Behaviour act 2003 was enacted in order to provide enforcement for the Antisocial behaviour order and the Fixed Penalty Notice, the ban of sale of spray pain to under 16s and empower the local councils in removal of graffiti from the private property. It also has provisions to deal the truancy, false report for emergency, fireworks, drunkenness and disorder, and related gang activities. Working with other agencies in the society like communal and neighbourhood groups to tackle ASBO issues and work also with the extended policy family to have visible presence in the community to deter and divert crimes. Have opening schedule of licensed premises to ensure crime prevent ant-social behaviour to have proactive visits to the licensed premises in partnership with local police force to provide public reassurances The new policy should also ensure that it uses all the available means to reach to the public to ensure that the problem of antisocial behaviour is address. All the available options including the media and other avenues should be used to reach the public and create awareness on the antisocial behaviour sand how they are to be avoided. In this incidence, the young man who is involved in the antisocial behaviour exhibit problems of social exclusion and other problems. Although he has social problems he is in a bad company which may be influencing him to engage in crimes. Social exclusion can make individual to start engaging in crimes. According to social labelling theory self-identity and behaviour of an individual is influenced by the way that person is labelled by the society and the way that individual is described by the member of the society. Although sub-cultural theory assumer that there are groups or individual in the society that have characters that make them prone to criminal activities, the society also plays big role in constructing the criminal. (Marek 2004, p. 32) Labelling theory

Course work about ( Waste ) for Ecology Coursework

Course work about ( Waste ) for Ecology - Coursework Example natural capability for various environmental elements which absorb and regulate these gasses, to make the world habitable by the different species existing in various ecosystems. The local issues related to waste in UAE include the lack of capacity by the country to identify, and develop projects that can be able to support carbon reduction progress. The other challenge is securing sufficient financing for these projects once they have been developed since the carbon footprint continues to increase (Ahmad, 2015). The 3 R’s can help in protecting the environment through minimising the waste that goes to the environments by application of the processes involved in those processes. These processes also ensure there is a reduction of the usage of materials which generate waste and ultimately reduce the space used for landfills. Hecht, J. (2006). Global warming stretches subtropical boundaries. Science, 312, 1179. Retrieved from

Antigone Written Response Essay Example | Topics and Well Written Essays - 500 words - 1

Antigone Written Response - Essay Example om a height with impact of high magnitude will lead the audience to what Aristotle calls â€Å" Catharsis†, or purging away of bad traits in their own character. To quote Poetics by Aristotle: â€Å" Tragedy, then, is an imitation of an action of high importance , complete and of some amplitude ; in language enhanced by distinct and varying beauties ; acted not narrated; by means of pity and fear effecting its purgation of these emotions.† (From Poetics, Eight Great Tragedies, PP 406) In this play both Antigone as well as Creon, the ruler of Thebes, seemingly qualify to be the tragic hero. As the play is titled Antigone, one tends to assume that she should be the tragic heroine of the play. But she actually fits into only few of the Aristotelian characteristics of a tragic hero. She is a princess. She is not good or bad in the extreme. She is loyal to her brother, polyneices, for whom she wanted to give a decent burial. When Creon the king denies her this right, she questions the authority of the king and that leads to her death. Thus here is a fall from a highly dignified position which may seem to make Antigone the tragic heroine of the play. But her action is will full and is for a noble cause .She knew the consequences of her action and was ready to perish for it. She was doing what she thought was right. Creon on the other hand has all the characteristics to be an Aristotelian tragic hero. He is not good, nor is he bad. Though his actions lead to the death of Antigone, he never intended to kill her. He was trying to keep the law of his own rule over the Thebans. But beyond this motif, his actions are out of his arrogance and stubbornness. He was so arrogant to think that being the king his was the final word with no responsibility to the people. â€Å"No. I am king and responsible only to myself.† says Creon during his argument with his own son, Haemon. (Antigone, line 738, The Theban Plays, PP146). During this argument he refuses to admit the error in

Watch video, answer question Essay Example | Topics and Well Written Essays - 250 words - 2

Watch video, answer question - Essay Example Once humans possessed the fertile places, they opted to settle at the expense of nomadic life. According to Guilaine, the hunter-gatherers had to fight to defend the territories that had plenty of fish, animals, and plants (Treetrunks). The defending of the territory depicted signs of sedentary life. Competition for the best territories sparked fights. Similarly, Bar-Yosef points out the restriction of movement, especially in Asia prompted humans to adopt a sedentary life. The Fertile Crescent influenced humans to adopt a sedentary life because of its fertility. Notably, the strip was fertile and barley, as well as, wheat grew naturally (Treetrunks). The nomadic hunter-gatherers realized the place offered a permanent settlement, and thus decided to settle. Evidently, the presence of the stonewalled huts indicated that people had opted to live in the Fertile Crescent and start domesticating crops and animals. Hence, the strip was habitable, and supported the construction of permanent residences. Villages started to grow, and humans adopted sedentary life. The first villages comprised of the hunter-gatherers who had advanced skills. Guilaine argues that people living in the first villages demonstrated a shift in thinking and spirited desire to embrace change (Treetrunks). In effect, the high intellectual capacities compelled the people to change their way of life. The villages are important because historians contend that they were the hubs of agriculture after the discovery of seeds. Agriculture promoted sedentary life, and the villages planted barley and wheat as sources of food. Bar-Yosef argues that the villagers exploited the wheat and barley and developed techniques for making bread (Treetrunks). Hence, the first villages were significant in promoting the domestication of

What Role Should Government Play In a Globalised World Essay

What Role Should Government Play In a Globalised World - Essay Example This essay stresses that the government of China in the light of the reforms brought about in the policy structure relating to economic, social and technological development is also focusing on the optimal utilization of the natural resource base. Optimal utilization of the existing resource base would help the country gain the due potential in gaining economic and social developments in sustained manner. This paper makes a conclusion that the event of globalization has paved the way for the mutual development of both developing and developed economies through the process of mutual interaction and the transfer of needed funds and infrastructural skills and expertise. With the gaining of needed know-how along with funding support through the gaining of foreign investments the countries are found to grow and develop along the parameters pertaining to manufacturing, innovation, social and economic fronts. However the government of different countries is required to incorporate changes in the policy and reform structures on such a note as would assist in the effective optimization of the opportunities gained in such a global climate. Herein focusing on the region of China the government of the region is found to bring about changes in the policy structure related to manufacturing, research and development functions and also related to labor relations to contribute in the overall developme nt of the social and economic situation of the region.

The Value of my fee Dollars Research Paper Example | Topics and Well Written Essays - 750 words

The Value of my fee Dollars - Research Paper Example at the initial stage, and revenue account for meeting repetitive expenses like salaries, maintenance, student grants/concessions etc. plus projects involving capital expenditure but financed by revenue receipts. Initial capital expenditure is met by raising funds from investors, while revenue expenditure is met by the fees paid by students. Laws enacted under the Utah Constitution provide for issue of bonds for higher education capital projects. For example, Chapter 22, Section 107 deals with ‘class room/physical education facility’ and Section 109 deals with ‘science/major industry building’ for Salt Lake College Community (Utah Code, 2010). chemicals, toiletry etc., to name a few, and these are used by the staff and students. Common facilities like libraries, auditoria, stadia and student/staff rooms require regular upkeep and maintenance. Repair and maintenance of buildings, laboratories and other facilities forms another important item of routine expenditure in order that these facilities are maintained properly and kept up-to-date to attract both faculty and students. One important part of the fee structure in my University is the component that is set apart to service the debt obligations – payment of principal and interest components. The State Board of Regents is authorized to issue revenue bonds on behalf of the Salt Lake College Community to finance ‘construction and maintenance of major capital facilities’ and ‘capital projects of auxiliary enterprises’ under Sections 107 and 109 of Chapter 22 of the Utah Constitution (Utah Code). Such projects are financed by the student building fees, net auxiliary operating revenues and interest earned (Director, Accounts). As explained by the Director, Accounts, the total fee paid by a student includes among other things, fees for tuition, building debt, technology, athletics, transport, activity etc. My college raised funds by issuing revenue

What Role Should Government Play In a Globalised World Essay

What Role Should Government Play In a Globalised World - Essay Example This essay stresses that the government of China in the light of the reforms brought about in the policy structure relating to economic, social and technological development is also focusing on the optimal utilization of the natural resource base. Optimal utilization of the existing resource base would help the country gain the due potential in gaining economic and social developments in sustained manner. This paper makes a conclusion that the event of globalization has paved the way for the mutual development of both developing and developed economies through the process of mutual interaction and the transfer of needed funds and infrastructural skills and expertise. With the gaining of needed know-how along with funding support through the gaining of foreign investments the countries are found to grow and develop along the parameters pertaining to manufacturing, innovation, social and economic fronts. However the government of different countries is required to incorporate changes in the policy and reform structures on such a note as would assist in the effective optimization of the opportunities gained in such a global climate. Herein focusing on the region of China the government of the region is found to bring about changes in the policy structure related to manufacturing, research and development functions and also related to labor relations to contribute in the overall developme nt of the social and economic situation of the region.

Nursing research Essay Example | Topics and Well Written Essays - 1250 words

Nursing research - Essay Example In effect, the outcome was inappropriate positioning of the baby and the failure to ensure proper latch-on during breastfeeding. Hence, this contributed to discomfort in babies and mothers, which eventually led to inappropriate breastfeeding tendencies in mothers. In addition, it is crucial to point out that research studies pointed out that some mothers stopped breastfeeding their babies even before attaining the mandatory six months age. In effect, this program is essential in ensuring that the mothers breastfed their babies even after they attained the mandatory six months. Based on the foregoing, the outcomes of this program are: Proper latch-on technique for mothers who are breastfeeding their babies Effective positioning of the baby during breastfeeding in order to ensure that the mother and the child did not suffer from any discomfort Breastfeeding for a period not less than six months in order to ensure the breastfeeding tendencies were appropriate Outcome Measures and Target Description of the Target Effective Latch-on Outcome Measure The nurses in the facility did not know the appropriate latch-on technique. On the other hand, the healthcare facility will ensure that mothers developed the appropriate latch-on techniques during the process of breastfeeding. ... Baseline Data During the implementation stage of this program, 2 out of 10 nurses did not know the right approaches to latch-on babies during breastfeeding. Hence, the facility aims to achieve 100% effective latch-on technique among nurses in order to ensure a successful implementation. In the implementation stage, 15% of mothers who attended prenatal care were aware of the efficient latch-on technique. Hence, the program seeks to ensure that there was a 100% awareness of the effective latch-on technique used during breastfeeding. On the other hand, only 40% of antenatal mothers knew of the effective latch-on technique. In effect, the facility seeks to achieve 100% knowledge of the effective technique. Description of the Target Effective Positioning Outcome Measure The appropriate outcome measure in this case is effective position of the mother and the child during breastfeeding. In line with this, it is important to point out that only 50% of the nurses are aware of the effective po sition of the baby during breastfeeding. Hence, all nurses should be aware of the appropriate position in order for them to transfer the same to the mothers. Pregnant mothers should devise the appropriate posture and position during breastfeeding in order to ensure that there was no discomfort on the baby and the mother. Baseline Data Fifty-percent of the nurses should gain the skills and knowledge required for correct positioning of the mother during breastfeeding. More than 70% of the mothers attending prenatal care thought that breastfeeding did not require any correct or appropriate position. Thirty two percent of afterbirth mothers did not use the right position during breastfeeding and

Admission Paper in Finance Essay Example for Free

Admission Paper in Finance Essay Every person has his/her story and so do I. I’m writing this statement of purpose to solicit an admission into the prestigious Finance Phd Program. Many people endeavor into PhD to do high-level research and teach but my primary reason for entering is to be my own boss. Not to sound conceited, I have earlier worked in 7/11 from 6 am to 12 pm for many years and under unmanageable coworkers to support my living and schooling expenses as I come from a very humble background. I understand that being one’s own boss or in more euphemistic terms an independent researcher does not come easy, one has to first go through many years of rigors and challenges of academic world. My Masters in Quantitative finance have built the foundation or framework to withstand any challenge that academia will put forth in the near future. Courses that I have taken in my masters include Mathematical finance, real option analysis, Microeconomic theory, Financial Derivatives, Statistics, Econometrics 1, Econometrics 2, Financial modeling, Financial application, and so forth. See more: Homeless satire essay I took few research and quantitative classes because I know they will inadvertently prepare me for PhD . The reason I chose Quantitative Marketing is because the statistics, economics and mathematics that’s involved in it mesmerizes me. In this country the advertisers have known from the beginning that â€Å" The heart rules over the head.† So by allowing the mass majority of people with easy personal and mortgage loans, they have jeopardized the economy. What I would like to research is if this was a zero-sum game or not, and if yes, then who benefitted from it? Because of securitization, the bank did not seem to make any money, and neither the homeowners that lost their home. If banks knew people were going to default, then why did they still offer loans? This whole thing is like a mathematical paradox that is yet to be solved. Marketing is what separates the product from its competitors. In my research I’d like to learn how adverstisers use athletes to add val ue to the product. Nike’s whole business model was based on Marketing. Top sportsman like Tiger Woods, Roger Federer, Kobe Bryant and so on are paid several millions by Nike. Many people perceive that by wearing the same brand as their idol does, he/she could improve their game. But what about â€Å"the Rolex† watch that Roger Federer advertises? How can a watch improve anyones tennis game? Maybe , the ad implies that only â€Å"Winners† or so called â€Å" achievers† can wear it? People looking to lose weight may take up a sport and watch their favorite athlete drink â€Å"Gatorade† to rehydrate or replenish their energy, but fail to realize that the 46 grams of sugar in Gatorade itself is the primary reason that’s defeating their weight loss goal. Ab rockets, Ab lounges are advertised by professional trainers who have spent their life doing sports. It is impossible for a 9 to 5 working person to achieve the same results, yet countless people fall prey to thes e infomercials. It is definitely fascinating to learn more about the profound effect that Marketing has on us. Neverthless, schemes like â€Å" buy one get one 50% off, zero percent down payment for 12 months, buy now pay later† are a sure sell. What begs the question is whether the scheme is benefitting the consumer or the economy. After research the second most important thing for a phd is to teach. Even though I do not have formal teaching experience I have been teaching GRE to students from all walks of life. I definitely do not have a stellar GPA nor a GRE but I do my job well when needed. The fact that I love people makes my job of teaching extremely simple. I can wake up middle of the night and walk an extra mile to give a talk on a topic that inspires me. Having taken immeasurable courses at community colleges and universities, I’ve become very fond of academia. I now dote reading, learning, relearning, and writing. Of course, my past high school and university grades donâ€⠄¢t walk the talk but the fact is I have overcome all of that with my independent learning. A majority of my high-school teachers and family members doubted if I’d ever finish high-school. Not only did I finish high school , I now also have two advanced United States degrees. Much of these didn’t come easy for me. Every parents teacher meeting and every result day from grade 3 to grade 12 was like a doomsday for me. I used to literally pray that we never had a result day or a parents teacher meeting. My dad physically whopped me and my brother together till he injured us for passing our classes with a B or a C grade. It still gives me nightmare just thinking about it. He beat us because he compared us to his wealthier colleagues or brothers kids who were excelling in school while we weren’t. He never realized that each kid is unique and has different talent. Perhaps, his lack of education or short-temperedness made him violent or even so because he could not flaunt to others that his kids have the highest grade . Believe me this is what parents in South Asia are discussing at parties or family gatherings, â€Å"whose kids are getting the best grades.†. Nevertheless, at first it was a big challenge to just learn English, but as time passed, my innate ability taught me reading, writing, and speaking. In fact, English has now become my primary language. Also during undergrad I have written myriad papers and thus writing has become a fact of my life. The writing skills I have acquired during a long period of my stay in the academic world will unarguably be useful during my PhD. If not, at least I like to think so. I choose Lubbock because it’s a small college town and the professor who mentored me during my masters has his PhD in finance from Texas Tech . He in fact referred me to this school. Nevertheless, a small quite town would also enhance a person’s learning since he/she will be free from all distractions. While writing this essay I hold an undergraduate sociology 101 t ext book. According to the book, being a university professor is considered one of the most prestigious occupation in the United States, ranking way ahead than an athlete, Dentist, programmer, Actor, and so forth. The author took the abstract from, â€Å"General Social Survery, 1972-2002. Cumumlative codebook (Chicago national opinion research center.† ) Such findings did stir my up my mind to pursue PHD. I really saw this in my text six years ago as a young teenager . This explains I truly have the passion to be a professor from a long time. The excellent faculty at Texas Tech with their wide variety of research interests , and student placements will definitely make my ambition of becoming a university professor come true. What I like about research is it removes the bias from the illimitable information we have today. Integrating information from google, scholarly journals, publications, magazines, foreign newspapers, and so forth and coming up with my own analysis is something I loo k forward to do. Another thing that I like about research is it’s about finding patterns and relationships that are not obvious to others. My poor undergraduate GPA could be attributed to the fact that I was part of Texas Wesleyan Table Tennis Team. We have won 4 national collegiate championship, having me represented TWU as a varsity player in all four of them. Apart from playing NCTTA tournaments we were obligated to play open tournaments all over America. I did get a chance to play and win several open tournaments in different cities across the US. For winning the national collegiate championship, the United States House of Representative personally awarded me a certificate of excellence. I’ve enclosed a copy of that certificate along with this essay. Nevertheless, team practice and tournaments took up a lot of time and energy; once tired, college and books were the last thing in my mind. Somehow, I still managed to complete my undergrad degree keeping in mind the famous American say ing , â€Å" It doesn’t matter how many times you fail, but it does matter how you finish.† Nevertheless, I realized I have criticized my dad earlier in the essay but this piece of work that I have penned down today could not have been possible without his support. Moreover, I could never make him happy with my low grades, but I always saw him rejoicing each time I won a tournament. Table tennis taught me invaluable lessons in life. When I lost a tournament or an important match I used to feel devastated, but it then made me realize that it’s not the end of the world. By accepting defeat, I learned that I have to train harder and come off strong for the next tournament. Similarly, in business and research only after failing several times did great thinkers emerge. Lastly, I thank the dean, chairman, and admission committee members for taking out their valuable time to read this essay and also for considering my application.

Sleep Deprivation in America Essay -- Health Medical

Sleep Deprivation in America Research indicates that America’s sleep problems have increased and might be the number one health problem. The average amount of sleep that people get per night can range anywhere from three to twelve hours. According to Dr. David Dinges at the University of Pennsylvania, it is a fact that people who get fewer than six hours of sleep a night do not live as long as people who get seven hours or more. Most people do not realize the importance of sleep or even realize that it is needed to survive. Many people experience sleep deprivation; however it is commonly seen in college students. Irregular sleeping patterns tend to occur in students, which can later lead to long-term effects. Sleep deprivation can affect the normal and regular sleep patterns and cycles of many people. According to Lacks, â€Å"Normal adults gradually move through a sequence of regularly alternating stages of sleep† (17). Adults experience these different stages because of their own distinct patterns and behavioral activity. Sleep is divided into two categories non-rapid-eye-movement and rapid-eye-movement (Lacks 17). These stages of sleep range from the lightest sleep to the deepest sleep. This cycle is repeated over and over again while sleeping. These sleep stages are necessary to regulate the different states of wakefulness and sleep. According to Williams, â€Å"Insomnia or difficulty in initiating or maintaining sleep is almost part of everyone’s life† (29). Insomnia is a result of sleep deprivation, which can lead to further effects such as stress and aging. Regular sleeping patterns can drastically change for someone who is experiencing s leep deprivation. Circadian rhyt... ... exposed to and the only way for a student to avoid it is to find an individual way to motivate him or herself. Works Cited Bethesda MD: National Institute of Neurological Disorders and Stroke. Understanding Sleep. National Institutes of Health, 1998 Giannotti, Flavia. â€Å"Circadian Preference, Sleep and Daytime Behavior in Adolescence.† European Sleep Research Society (May 2002): 191-199. Lacks, Patricia. Behavioral Treatment for Persistent Insomnia. New York: Permagon Press, 1987. Urban, Christopher. â€Å"Sleep Deprivation Not Unusual For College Students.† The Tech .Write 3 Jun 1991.: 5. 23 Oct 2002 . Williams, Robert L. M.D., Ismet Karacan, and Constance Moore, Sleep Disorders: Diagnosis and Treatment. New York: John Wiley and Sons, Inc., 1988.

Queen Elizabeth I :: England Queen Elizabeth First Essays Papers

Queen Elizabeth I Elizabeth I was born on September 7, 1533 at Greenwich Palace near London. Her father was England's King Henry VIII; her mother was the king's second wife, Anne Boleyn. Elizabeth had an older half-sister, Mary, who was the daughter of the king's first wife, Catherine of Aragon. King Henry had moved heaven and earth to marry Anne Boleyn. He had parted from the Catholic church, established the Church of England, and annulled his twenty-four year marriage to Queen Catherine - partly because he loved Anne, and partly because he wanted the male heir Catherine could not give him. Henry and Anne were convinced that their first child would be a boy. The new queen even had a document drawn up ahead of time that announced the birth of a prince. When the prince turned out to be a princess, her parents were dismayed. Over the next few years Anne had three miscarriages, and Henry - who had become disenchanted with her even before Elizabeth's birth - decided to be rid of her. In 1536 he had Anne arrested on false charges of adultery. The Archbishop of Canterbury bowed to the king's will by declaring that Henry's marriage to Anne had never been valid. Like her half-sister Mary, two-year-old Elizabeth was now considered illegitimate. Anne was executed, and two weeks later the king married Jane Seymour. In 1537 Queen Jane died after giving birth to a son, Edward. Elizabeth and Mary participated in his christening ceremony. As Edward grew older, he and Elizabeth became close; although they lived in separate households, they wrote to each other often. When Elizabeth was four, Katherine Champernowne became her governess. The well-educated Champernowne - known as Kat Ashley after her marriage in 1545 - began teaching Elizabeth astronomy, geography, history, math, French, Flemish, Italian, Spanish, and other subjects. Elizabeth was an excellent student. Her tutor Roger Ascham later wrote, "She talks French and Italian as well as she does English. When she writes Greek and Latin, nothing is more beautiful than her handwriting." In 1540 Elizabeth's father married Anne of Cleves. Repelled by what he perceived as his bride's ugliness, Henry quickly had the marriage annulled and instead married Anne Boleyn's first cousin Katherine Howard. Katherine was very young - about fifteen - and something of a featherbrain, but she was kind to Elizabeth, who was surely appalled when, in a repetition of the past, the queen was arrested and charged with adultery. This time the charges were true. Queen Katherine was beheaded in 1542, when Elizabeth was seven years old.

Valentino’s Legacy

Upon walking in to the Gallery of Modern Art, tucked in around the corner from the State Library and well hidden from view, I was astounded by the sudden rush of sight and sound. Despite my sudden sense of claustraphobia, I forced myself inside. The queue to enter the Valentino Retrospective Art Exhibition was beyond massive; curving from the heart of the Gallery, along the back wall, up the side wall, and outside of the door for a good 800 metres. Satisfied with my pre-ordered tickets, I bustled along and entered the exhibition. Valentino Clemente Ludovico Garavani is more than a well-known Italian Fashion Designer: to most fashion students he is a God. Born on May 11th, 1932, this simple Saint has developed several different fashion labels throughout his 5 decades of work; such as Valentino, Valentino Roma, R.E.D. Valentino and, most popularly, Valentino Garavani. Commonly reffered to as only Valentino, he was the founder of the Valentino Spa Brand. The Valentino Retrospective: Past, Present and Future was developed by Les Arts Dà ©coratifs, Paris; and celebrates the renowned and glamorous designs of Valentino himself. This exhibition houses items from Valentino's first ever collection in 1959 up until his more recent ‘Autumn/Winter 2009-2010 collection' (designs by Valentino's appointed creative directors, Maria Grazia Chiuri and Pier Paolo Piccioli as of 2008). Upon entering, I discovered that this Exhibition was split into two major sections; each hosting different fragments of Valentino's most successful collections throughtout his career. The First section, entitled Part 1, was composed mainly of Valentino's earlier designs, with the pieces ranging from 1960 up until 2006. The Second Section, entitled Part 2, housed garments from a much more modern era. With a majority of the pieces pulled from Valentino's collections from 1992 through to 2010. European Royalty, celebrites and many other high-status folk have been seen wearing designs by Valentino, including Nicole Kidman, Elizabeth Taylor, Cate Blanchett and Jacqueline Kennedy Onassis (all of the garments worn by these women can be seen at this exhibition). I was most astounded to come across a dress worn by Julia Roberts to the Academy Awards in 1992 for her hit movie Erin Brockovitch. After viewing the best Valentino Garavani had to offer at this Brisbane Exhibition, I must admit I was fairly disappointed. All up, the exhibition housed approxiamately 100 garments, although it seemed many less to me, and 97 of which I disliked. The designs are timeless; sophisticated. The material used is of the highest quality. But still, I only found 3 dresses that I personally found mildly interesting. Although, to sum up the entire experience, there is only two pieces that could possibly describe the amount of work and timeless culture that has been woven together – despite vintage pieces, the elegant formal attire, and wedding dresses. Firstly; the commonly seen Evening Gown, Haute Couture Spring/Summer 2003, Model 130. Described at GoMA's Exhibition as â€Å"Strapless evening gown with low-set draped pale crimson chiffon sleeves, a train with appliquà © pleated crimson taffeta rosettes and red strass crystals in their centres, and pink and grey taffeta rosettes in its lining.† [Source 2] Made of Buche-Gillaud Fabric and Embroidered by Marabitti. This garment's elegance, formality, timelessness and complexity sums up the entire exhibition in one. The soft Crimson colour supports the mystery; and the flowers seem to support the multi-cultural theme. This piece was rescued from the Valentio Archives to be included in this exhibition. The second signature piece included at this Exhibition was from the Autumn/Winter 2009-2010, collection Although not designed by Valentino Garavani himself, Look 23 stays true to the Nature of Valentino. The extreme amounts of detail included in this piece definitely showcase one of Valentino most intricate pieces; a true piece of artwork. The themes in The Valentino Retrospective have a â€Å"recurrence of geometric patterns and graphic prints, the skilful use of fabric to create dramatic silhouettes and, of course, the distinctive palette of black, white and ‘Valentino red’. The future direction of this most esteemed fashion label is showcased through five creations by the house of Valentino’s new creative directors.† [Source 2] The Valentino Retrospective: Past, Present and Future is a collection of Valentino Garavani's most successful and original designs; located at the Gallery of Modern Art in Southbank, this astonishing exhibition is open to the public from the 7th of August to the 14th of November 2010. Including a lounging area, a cafe, a gift shop and a bar: This is, truly, a fusion of art, fashion and culture that one should not miss. Reference http://en.wikipedia.org/wiki/Valentino_Garavani

Clorox Green Essay

1. To persuade its customers to buy Green Works products, Clorox is striving to change the perception of the ideal cleaning product by showing that a good cleaning product does not need harmful chemicals to be effective. Clorox states that Green Works products are all natural, yet effective as any other non-natural product. Clorox is changing the consumers’ belief that all natural cleaning products are bad by emphasizing that its natural product line is effective and safe. 2. The Clorox Green Works product line appeals to the â€Å"New Green Mainstream† segment. These people are concerned about the environment, but alter their actions and purchases only when it is convenient. The people who buy Clorox’s Green Works products are concerned about the environment, but they are also concerned about the price and how convenient it is to purchase. Clorox appeals to these people by advertising its Green Works line as a natural product that really works. Clorox also provides these products at a price competitive to those of other brands who provide â€Å"Green† products. Lastly, to cater to this segment’s preference for convenience, Clorox distributes its Green Works line through mass merchandisers rather than specialty stores so consumers can buy the product without having to go out of their way. 4. Clorox should consider engaging the negative bloggers directly. By doing this they could gain a lot of knowledge about what they can do to address the bloggers concerns as well as how they can better their brand image. Through developing these personal relationships, the bloggers are lesser likely to continue posting and blogging damaging things about the partnership. The bloggers will feel as though their personal concerns are being taken into consideration and also Clorox can allow these bloggers to be a part of the solution in making sure that Clorox is not jeopardizing the core values of an organization like Sierra Club; core values that all of the members hold in confidence. Ignoring and dealing with these concerns indirectly is most likely only going to add the negative blogging. By ignoring the bloggers, Clorox risks more people joining the bloggers and severely damaging their image when it comes to providing natural products. In other words, they would be risking the opportunity to continue capitalizing on the natural cleaning market. By dealing with the concerns indirectly, they risk adding more fuel to support the bloggers concerns. Also, Clorox could easily miss the true concern the spurred the posts to begin with which would only make matters worse. 5. The endorsements of Sierra Club, the EPA, and Better Homes and Gardens are important to Clorox and the success of Green Works because these endorsements show consumers that the Green Works products are safe. These endorsements show that Clorox is also concerned about the environment and is willing to do its part to help. Clorox is already a trustworthy brand, but with these endorsements, consumers are willing to accept the product faster than without the endorsements because the endorsements create trust. Also, because Clorox is essentially paying the Sierra Club for its endorsement, this has created some negativity and diminished the endorsement’s credibility. By having the U.S. EPA and Better Homes and Gardens endorse Clorox’s new line brings back the trust that was lost when Clorox partnered with the Sierra Club and also shows that not only the Sierra Club recommends Clorox’s products, but other prominent sources as well. 6. No, it does not affect our attitude towards Green Works. We can see why the bloggers are upset that the Sierra Club is receiving money from Clorox, but to us, the Sierra Club and Clorox are in a partnership and that sometimes means sharing profits. Clorox is helping the Sierra Club’s environmental efforts by providing monetary compensation for its endorsement. Although Clorox does produce other products that are made with unnatural products, the Sierra Club has only approved its logo on the Green Works line. Knowing that the Sierra Club is receiving money from Clorox does not affect our attitude towards Green Works because it also received endorsements from the EPA and Better Homes and Gardens, which show us that the Green Works line is a legitimate product line. The affective component of the attitude process is at work here.

Canadian Family Essay

Living together, getting married and having children are all the important factors that contribute in creating a family. The Canadian family has, is and will face different types of challenges in the future. Families in Canada have changed as time has progressed. In this time period the Canadian family has faced a number of challenges. I believe this is due to the increase in divorce rates, same sex marriage and living together in common law. Depending on the situation within the family, families in Canada have found to be challenged.First of all I would like to bring out probably the most common challenge and factor which is making marriages unsuccessful, that being divorce. The divorce rate in Canadian families is increasing day by day from what it used to be. Divorce leads to a disturbance in one’s family when he/she files for one. The children of the divorced couples are not being raised up normally; moreover they are being raised up living with a single parent or living o ne week with the mother and one week with the father.The children are not getting the time and love from their parents which they would normally get if their parents lived together. In my opinion a family is a group of people involving a mother, father and their children living together in the same house, so if the parents of the children get divorced it causes that family to break when they no longer live with each other. Back in the day divorce was not that common as it is today, people would get married for life but now a days if couples get into a fight the first option that pops up in their heads is divorce.People nowadays are taking advantage of the divorce laws and are using them more commonly which is leading Canadian families challenged. Another challenge that Canadian families are facing these days is same sex marriage. When a couple of the same sex gets married together they are left with a challenge of having children together. To overcome this challenge most couples tak e the option of adopting children or having children through surrogacy, and some decide not to bring children in their lives at all.The couples that do decide to adopt children, the children are still not gifted with a mother and a father; moreover they could grow up having two mothers or two fathers. In this situation the children are not being raised up as they would be if they had both a father and a mother. On the other hand when same sex married couples decide not to adopt children and not bring them in their lives at all, this leads to their generation from further expanding. With all due espect to same sex marriage, same sex marriage is a challenge that families in our society are facing in the new era. On the other hand one other challenge that Canadian families are facing these days is the challenge of common law. Common law has become more common in the new world. Couples are moving in, living together, and having children without being married. Couples these days are spen ding more time living together before marriage than they are after marriage or they are breaking up even before getting to the extent of getting married.Common law mostly involves teen couples living or having children together, this is because teens are less mature and do not know what the responsibility of raising children together is, so often teens tend to break up with each other despite having children. Adults on the other hand tend to live together for years in common law and at some point when they do get married it may not last that long because they know each other’s ups and downs because of all the time they have spent together. In this case common law is another crucial challenge that Canadian families are facing these days.Finally I would like to say Canadian families are continuing to change and face crucial challenges such as, divorce, same sex marriage and common law day by day. Living together, getting married and having children are all important factors tha t contribute in creating a family. If any one of these crucial factors gets disturbed then it leaves the families faced with challenges. If we fulfil all the factors that contribute in creating a family in the right way then it will leave our families with less of a challenge.

Critical Paper of Let's (Not) Get Physicals Essay

Critical Paper of Let's (Not) Get Physicals - Essay Example For example, she seems to shift blame for the situation to doctors and patients and leaves out key players such as the government and insurance companies. Rosenthal attempts to convince people on the need of not having physicals, especially when the checkups become recommended by doctors and then get approved by insurance companies. Rosenthal, at the beginning of her article, states that she completed medical training in late eighties. This may validate her ability to make distinguishing arguments for or against some medical checkup procedures. As such, she argues that various health tests are irrelevant and sometimes harmful to the patient. Her article reflects on tests that yield false positives on the first instance, therefore, facilitating the need for further tests. An example of convincingly harmful procedures includes X-rays which expose patients to radiation and over time can lead to health complications. Other medical tests such as blood screenings are intrusive and unnecess ary. For instance, the United States Preventive Services Task Force does not recommend antigen specific blood screening to identify prostate cancer. Nonetheless, close to 80% of urologists still think it is necessary. Rosenthal cites studies by the Canadian government task force in 1979 that provide evidence on the irrelevance of the standard head-to-toe annual physical. The results from these studies show that the tests a) do not yield efficient diagnosis or results and b) may expose patients to harmful, intrusive procedures. However, the author does not clearly articulate whose fault it is that the tests are not accurate. Furthermore, Rosenthal’s thesis mentions potential harm to the patient, but she seems to fail in outlining the clear dangers of engaging in medical checkups. In her article, Rosenthal speaks of how some procedures are pointless and need to be wiped out from the medical practice. In addition, she insists of some laboratory tests being useless as moreso end up giving false positives hence hindering diagnosis of the real diseases. Furthermore, she continues by mentioning the pointless nature of screening tests as some do not have any influence on the progression of a disease in illnesses that do not have effective treatment. She goes further to give an example of how CT scan can be harmful to a patient through the radiation that it emits, though medical personnel still use it. She emphasizes that there are quite a number of procedures and tests used in diagnosis and screening of certain diseases, but in real sense, also contribute in causing harm to that given patient. Moreover, Americans spend well over 300 billion dollars on unnecessary tests or treatment each year. Rosenthal also quotes Dr. Ateev Mehrotra, assistant professor at the University of Pittsburgh School of Medicine, who estimates that unneeded blood tests alone consume close to 325 million dollars a year. The excessive amounts of money spent on medical checkups reflect on the agenda of most doctors and hospitals. Rosenthal reports that doctors and hospitals prefer that patients spend more during medical visits because this is a sure way of making a profit. Another contributor to the inflating cost of healthcare is insurance. This article claims that medical insurance ends up paying large portions of bills for patients with coverage. This economic stimulus is dangerous

Apple company Research Proposal Example | Topics and Well Written Essays - 1000 words

Apple company - Research Proposal Example Server computers followed in the form of the Workgroup Server 80 and the Workgroup Server 95. The LC 520 was launched as a home computer. Further launches included the Performa 520, the Powerbook145B, and the first active-matrix 256 color screen PowerBook 180c. Other new product launches included the low cost audio Macs Centris 660av and Quadra 840av. The PowerBook Duo product line was further extended through the launch of Duo 250 and the Duo 270c (O’Grady, 78-84). This book gives information on the developments that occurred in Apple Inc. in the latter half of the 1990s. This information is useful in understanding that in spite of the frenetic product launches in the early 1990s, market share in the personal computer market dwindled towards the end of the twentieth century. This web page provides information on the developments at Apple Company during the first half of the first decade of the New Millennium. It provides the important information of new products along with the significant iPod. This book provides information on the numerous products launches that took place from Apple Company in the early have of the 1990s. This helps to understand the pace of product development at Apple Company in the

Case Study on Development Approval Processes Essay

Case Study on Development Approval Processes - Essay Example This project dictates that JDP has to conduct natural gas drilling, transportation, as well as refinery of this natural gas for domestic consumption. Environmental Impact of Natural Gases Exploration The natural effects of the JDP are drilling of the natural gas in the sea might lead to water pollution. This would consequently affect the fishes and as well as marine activities. The natural gas is poisonous to marine life thereby calling for standardized methods of drilling and tapping of the natural gas without influencing marine life (Apache Energy). Further, the project area would be out of bound for other marine activities. Arguably, it will seclude the marine activities to occur in other regions out of the demarcated area. A number of technologies used in natural gas exploration involve a technique known as hydraulic fracturing or fracking. This technology involves mixing of dangerous chemicals with large quantities of water and injected into the well at extremely high pressure. The Jelimar Development Project would affect the clean water supply to the surrounding communities where the transportation gas pipeline would cross. The process of laying the gas transportation pipeline will interfere with existing water supply pipeline in the affected area. This interference will result to water pollution. ... Elsewhere, the transportation of the natural gas from the offshore production area to the inland might result to water population due to gas leaks as well as land pollution due to the same effect (Haward, 2003 pp. 35). Moreover, the laying of transportation pipes from the offshore production unit to the inland terminals results to destruction of natural environment. The construction company has to remove the over burden before laying the pipes to the ground. Largely, the process would destroy plants on the path of the transportation pipeline. The pollutants released to the water, air, and land has potential health impacts on marine life, plants, and human beings. Scientists have established that natural gas pollutants are likely to pose wide health impacts ranging from headache to asthma and cancer (Lagoni, 2009 pp. 216). In marine life, the pollutants would lead to the death of the aquatic life. Similarly, the pollutants would lead to the death of the plants. Moreover, spill of natu ral gas into the vegetation would lead to the death of the vegetation cover. Social-economic Benefits of the Project The Jelimar Development Project has numerous social and economic benefits to the Australian community and the rest of the world. First, the natural oil exploration would create employment to the Australian community. This in turn would reduce the number of unemployed subsequently leading to improved life. The Australian society will experience improved living standards because of the income that the community would derive from the project (Gladwin, Kennelly, and Krause, 2005 pp. 880). Further, the project would reduce poverty level because it will affect the unemployed population. Evidently, when the unemployed population acquires employment

New york landmarks Essay Example | Topics and Well Written Essays - 500 words

New york landmarks - Essay Example Accordingly, it stood as the tallest building in the world for more than forty years. It was replaced by the World Trade Center as the tallest building in City of New York but regained this important position following the horrendous destruction of the World Trade Center in the infamous attacks of September 11, 2001. The Statue of Liberty is a pure copper monument which stands overlooking Manhattan on the Island of Liberty. It is officially entitled Liberty Enlightening the World and was a monument donated to the City of New York by the French government on the 100 year anniversary of the US Declaration of Independence. What is significant about the Statue of Liberty is that it is a beacon of hope and signifies the important role that liberty played in the development of the United States of America. Liberty Island is an important transit point for migrants and travelers who arrive by ship. Accordingly, this monument has come to signify the United States to millions of people account the world. Madison Square Garden is an iconic sports stadium found in Midtown Manhattan. It was built more than one hundred years ago and is home to the New York Nicks, the New York Rangers and a whole host of other events including concerts and conventions. In its present location for more than sixty years, Madison Square Garden presently sits at Pennsylvania Plaza in midtown Manhattan and is representative of the sports entertainment community in New York. The Chrysler Building is an Art Deco landmark – not too dissimilar to the Empire State Building – and was the tallest building in the world until the construction of the Empire State Building in 1931. It is a landmark because of the stylistic interpretation of the designers and can be seen far and wide from the shores of the surrounding boroughs. It represents the Art Deco design par excellence and is viewed as an important landmark on the Manhattan horizon. Finally, the World

For-Profit Healthcare Organization Essay Example | Topics and Well Written Essays - 1000 words

For-Profit Healthcare Organization - Essay Example It is good congress is now acknowledging this relation, the disclosure law thus, is an important step that congress is taking so that we track how much these physician are receiving from the companies, which supports for-profit medicine. Studies indicate that pharmaceutical spent up to 25.3 billions in form of selling prescription drugs in the year 2003, out of this a lot of many went to physicians as free samples, air fares, and meals (Frenk 1993). We fear that physicians may be guided by these gifts and monies they receive to prescribe certain drugs to their customers or patients. Probably consumers will like to be aware of what their physicians receive, if they get little money, none at all, or lots of money. The law should offer a system where by a patient can go to access information from a central online database, that will display all the monies his/her physician has received from different companies. If the consumers know, they will feel a cleansing outcome. Disclosure laws will enable patients to track their physicians' monetary ties with drug companies. Customers or patients say that, they should be strong, and identical national legislations that call for very state to enact this disclosure law. As it is now today no law gives the public easy accessibility to information about the payments that physician receives from these companies. In researcher carried out Journal of the American Medical Association (JAMA) it found out that public disclosure laws in Minnesota did not give the public enough access to payments paid to the doctors (Frenk1993). This is applying in all other states. We as the customer watch dog body take a stand that disclosure bill should be passed by congress in order to create transparency that is required in medical profession. Customers have a right to know how much their physicians are receiving from the profit making organizations and make their own judgments. President of Human Corporation-for profit hospital As a president of a profit making hospital, I feel that the proposed bill of physician disclosure, requiring the physician to disclose the source and amount they have received is unprofessional and ill timed. As a profit making organization, our main aim is making profit, but, at the same time we value human health and provide good and effective medicine that goes along way in providing treatment and cure to many people. It is important for the public to realize that whatever the doctors receive from these companies is something small in form of appreciation everybody needs to be appreciated and motivated. Many citizens expect the congress to come up with laws to curb medical malpractices, yet, not all laws can solve our medical issues. The stakeholders should not wait for congress to enact laws to reduce the rising medicine for profit. Coming up with this law will only provide regulations for physicians but, do not provide offer lasting solutions. The bill of disclosure is ill timed and does not enhance the market laws of free competition in our economy, as we acknowledge, that for some instances physician may receive a lot of money from for profit medicines, it is important to note that this do not influence their professional work ethics. Laws should be passed to protect all citizens but, not to target a certain group of people. The federal government should look for other ways to in trying to control this rising aspect of

All human interaction Essay Example for Free

All human interaction Essay All human interaction is powerplay. How is powerplay represented in Antigone? Powerplay involves the complex struggle and manipulation for authority and dominance between opposing ideologies. Several diverse forms of powerplay through human interaction are experienced, however power is a tortuous process to attain and retain due to its tangible and allusive nature. Sophocles Antigone delves into this convoluted interplay of powers through investigating the relationship between political and personal power. Not only does Antigone explore the consequences when divine power is challenged, but also when state law and male authority are challenged. Thus the texts utilisation of powerplay through human interaction enhances its intricate nature. Antigones act of defiance to Creons edict is due to her belief that man-made laws are inferior to the unwritten laws of God, whereas Creon views that an enemy of state is not deserving of an honourable burial. This powerplay is primarily a conflict of point of view between Creon and Antigone arising directly from their differing values, perspectives and personalities. Creon, who values to establish his reign of power after an acrimonious battle between the two brothers vying for political control, depicts a politic and pragmatic attitude. He believes that he is restoring stability and peace to his kingdom by establishing such an inhumane law. He also reinforces his view to not give equal honour to good and bad which portrays Creon nature to reward the loyalty and punish the rebellion. Furthermore, Creon contends that he must appear to be a powerful and tenable leader of Thebes. He explains to Haemon that letting Antigone go with impunity for defying his laws would make him a traitor as stated in How if I tolerate a traitor at home, shall I rule those abroad? . This is ironic as Creon himself develops into a traitor since he refuses to comply with divine law. Antigone however values to abide higher law as she has the duty to the dead to bury them, keeping with divine law. She believes that as a sister, she has the duty to bury her family members regardless of the laws that are implemented against it. The citizens of Thebes create powerplay in support of her perception that divine law overrules Creons decree. For example, Haemon expresses that Antigones action is noble in Know how the people mourn this maiden doomed for noblest deeds to die the worst of deaths. Antigone moreover yearns for a noble death to compensate her history of misfortunes as she alliterates in The weird of Oedipus, a world of woes! . Her own initiative of a noble death is ironic as she is incapable of maintaining her composure and reveals her human frailties resulting in her suicidal. Through Creons and Antigones differing views on political power, their conflict of values and beliefs represents powerplay in the tragedy. Sophocles conveys in Antigone the inherently destructive nature to the wielders of power signifying that those who play with power will ultimately lose all power. Creon rules by trepidation in a despotic manner and also by pride in his power, which will not allow him to acquiesce resulting in dire consequences. He firmly believes that his actions are moral contradicting the divine laws of the gods who honour the dead. Teiresias points out that Creon commits an atrocious sin by condemning a living human being to death inside a grave, as he keeps a rotting boy in daylight. Creons actions against Antigone and Polyneices body demonstrate his attempts in inverting the order of nature, defying the gods through the assertion of his political power. Haemon challenges Creons parental power by confrontment on his rational decision of Antigones fate. He uses metaphoric language in See how the trees beside a stream in flood sae, if they yield to force, each spray unharmed, but by resisting perish root and branch, to compare Creons kingly authority to a tree representing how he governs his kingdom. Haemon advises that even though his decisions were for the good of the people, in the end his obstinate and unyielding nature towards Antigone will perish him. Creons ignorance to these confrontments is symbolic of his blindness to the catastrophic events he was creating, thus losing all power over controlling his fate. Antigone creates powerplay in her confrontation with Creon as she attempts to use her power to prevail over his male and kingly authorities. Her determination and courage derives from her belief that she did not commit a crime. She declares that the laws of the state are not binding as they have been laid down by a man and men are not infallible. Antigones statement is a direct challenge to male dominance and Creons political power, showing her critical involvement in the powerplay.