Strategic Marketing Essay Example | Topics and Well Written Essays - 3250 words

Strategic Marketing - Essay Ex bulkyIn the above statement, he forceful on the imagination of concourse for bringing new produce development with innovative technologies. In the gradual development of globalization, the technological advancement is one of the just about vital factors. The cognitive operation of globalization has led to change the thoughts, views and opinions of human beings and they become more cap equal to(p) of imagining which was once considered to impossible (Samli, 2011, p.125). The capability of imagination is the most coercive strength of mankind that has brought significant developments. Basically, the imagination acts as a tool for inspiration and it motivate people to be innovative. In this regard, Morgan has commented correctly that imagination motivates people to climb mountains, to paints pictures and to win races and people argon applying their imagination in the field of business management (Morgan, 2001, p.79). The greatest innovation in the wor ld is a fortunate outcome of imagination. People may possess necessary technological knowledge and expertise or necessary monetary requirement. No doubt that these factors are indispensible for product development but the first priory is creativity based on with the technological knowhow is applied for practical implications. Archytus of Taremtum, the great mathematician during 400 B.C. imagined and created a wooden bird which was able to fly. Finally, in 1950s, George C. Devol first invented and patented modern robot which was based on imagination developed by Archytus 400 B.C ago. There are also an ample numbers of such examples that proves that imagination is prime factors behind development of new products (Patel, 2011, p.5). Question 3 Evaluation consumes high proposition of... The researcher states that in the process of strategic business management, evaluation is one of the most critical steps for any company. In the process of evaluation, the effectiveness of implemented s trategies and performances of each responsible employee are assessed for further betterment of entire situations. The performance evaluation of each employee is helpful in identifying the areas of improvements though proper performance appraisal methods. These performance appraisal methods are also meant to offer promotions, higher remunerations and incentives. The process of evaluation affected time and energy of marketing executive that can be used for more productively. The toil of marketing executives generally includes the development of marketing campaigns and promotions of products and services for generating higher amount of sales. Their tasks are very challenging and they have to use their creativity to attract the repoint audience and target market. Creativity comes from the imagination and for motivating the marketing executive to think creative marketing ideas, it is necessary to provide sufficient time and energy. In the evaluation process consumes the time and energy of each employee including marketing executive. Therefore, the management must consider such drawbacks of evaluation for marketing executives. William R. King have set that performance appraisal of marketing executives are difficult to interpret as task of marketing like creating ideas cannot be directly quantify.