Googles dilemma Case Study Example | Topics and Well Written Essays - 500 words

Googles dilemma - Case Study Example When Larry Paige and Sergie Brian hit upon the idea in 1998, the concept of search engine was still vague. Thus, Google’s success lies in tapping the search engine space and as it grew exponentially; it had to evolve into some kind of structured organization if it had to maintain its astounding growth rate. Summary of the situation: The tile of the case about the â€Å"dilemma† faced by Google is how to motivate and energize its young staff while maintaining a semblance of formalized structures. The key is to incubate new ideas in an organization while having some sort of bureaucratic structures in place to sustain its growth. SWOT The strength of Google is innovation and the workforce that prides itself on being â€Å"geeky† but resents formalized structures. Google derives its main strength from the way in which employees use their spare time to sound off on potential ideas that can be the â€Å"next big thing†. The weakness of Google lies in the way in which it is grappling with establishing formal governance structures. This is a classic dilemma faced by many technology companies: How to grow without making the workforce feel that are part of an â€Å"impersonal† and â€Å"mechanical† organization. Google’s opportunity is the ever growing web applications market that has seen it grow at an annualized rate of around 30% over the last few years. The vitality and creativity of the workforce is another area of opportunity. Finally, the threat to Google is two-fold: potential start-ups like cuil.com that were started by ex-Google employees and can eat into its search engi ne market. Second, the rising headcount that now stands at over 6,000 can make it a victim of its own success. Recommendations: it is recommended that Google’s management team inculcate a spirit of structure and formalized communication channels instead of the â€Å"college† atmosphere that