Marketing Strategies and Techniques by Coca Cola Assignment

Marketing Strategies and Techniques by Coca Cola - Assignment Example The organization has been effectively successful over the last 100 years. The organization has become an icon of global culture. The organization believes in partnership business with several bottles around the globe. The organization has generated revenue of more than 35 billion US dollar in the year 2010. Moreover, the organization has achieved a net income of almost 12 billion US dollar in the same year. These are a quite impressive number. Presently the organization is operating in more than 200 countries (Vpcomn, 2008, p.2). Moreover, during this point of time near about 139,600 employees are working under the payroll of Coca-Cola (Vrontis, 2003, p.2). The leading global organizations are trying to capitalize on the opportunities that have been created due to globalization. After the Second World War, the concept of globalization has evolved dramatically around the globe. Coca-Cola is one of those organizations who has effectively capitalized on those opportunities. The brand na me is hugely popular in more than 200 countries. Current UK soft drink market has become competitive enough. Several potential organizations within the industry including Coca-Cola are competing within this competitive UK market. Due to the high-calorie issue, recently the consumers are trying to consume fruit flavor juice or low-calorie soft drinks (Pitt, 1999, p.1). PepsiCo the only potential competitor of Coca-Cola is creating several challenges for the organization by introducing several product lines. The current market trend, huge competition and matured sift drink UK market has to make Coca-Cola busy to perform its business activities in the UK market (Wmich, 2012, p.1). Mission, Direction, and objectives Coca-Cola is one of the leading soft drink manufacturing companies. Their business values and activities reflected in their mission statement. Mission The organization used to do business practices according to their mission statement which is: The products will refresh the world....in mind, spirit, and body. The organization will inspire optimism moments......through products, actions, and brands. The organization will create huge value and will create the difference...wherever they are involved (Svendsen, 2013, p.4). Direction and Objective Segment The major business objective of Coca-Cola is to expand its diet coke range with the inclusion of several healthy elements. Moreover, the organization is trying to achieve an impressive market share by entering in UK fruit drink segment. The organization already has started to execute the required strategies in several parts of the globe. But due to huge market saturation in the UK, the organization is planning to enter the fruit drink market by monitoring all the strategies and current market trend (Jones, 2010, p.9).  Ã‚